Home / Knowledge / News / Apparel/Garments / Randa signs deal for Champion & C9 by Champion products
Randa signs deal for Champion & C9 by Champion products
Jan '11
Randa Accessories, the leader in lifestyle accessories, announced that they have entered into a licensing agreement with Hanesbrands Inc. for the design, production, sales and marketing of Champion and C9 by Champion branded sport bags and backpacks.

Champion bags and backpacks will be sold at department stores, sporting goods stores and specialty retailers in the US and Canada. C9 by Champion products will be sold exclusively at Target stores in the US.

“Champion is one of the fastest growing active wear brands, and we are pleased to partner with Randa to add high quality, stylish, and functional sport bags for men and women to the Champion product portfolio,” said Nancy Gendimenico, director – global brand licensing at Hanesbrands.

“We are extremely pleased to announce our partnership with Hanesbrands and its Champion brand”, states David J. Katz, chief marketing officer and senior vice president of Randa Accessories.

“Randa is committed to bringing products to market that meet the needs of targeted consumers across a broad spectrum of lifestyles, and Champion and C9 by Champion are athletic brands that resonate with the active wear consumer. These compelling brands add value and breadth to our portfolio of partnerships.”

Champion is among the apparel brands owned by Hanesbrands, a global marketer of branded basic apparel. Since 1919, Champion Athleticwear has developed some of the biggest innovations in athletic apparel for men, women and kids, including hooded sweatshirts, mesh shorts and the sports bra introduced more than 20 years ago.

Randa is the world's largest men's accessories company and the leading manufacturer, distributor and marketer of lifestyle accessories including belts, wallets, neckwear, small leather goods, luggage, casual bags, backpacks, business cases, and gifts for men, women and children.

Randa Accessories

Must ReadView All

Textiles | On 29th Apr 2017

Textile sector may have uniform GST rate: Irani

The textile sector could have a uniform Goods and Services Tax (GST)...

Textiles | On 29th Apr 2017

EU rules needed to curb textile worker exploitation: MEPs

European Union (EU) rules are needed to oblige textile and clothing...

Apparel/Garments | On 29th Apr 2017

US retail operating growth to be 1.5-2.5% in 2017: Moody's

The forecast for operating income growth in the US over the next 12...

Interviews View All

Deepak Jain

We are using Facebook and Instagram to promote ourselves

Evelyne Cholet

‘France had a reputation of being big in new ideas, but poor in marketing...

Poojaa Kumar Deepak

Zeven's performance sports apparel is designed for the Indian body type,...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search