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Randa signs deal for Champion & C9 by Champion products
18
Jan '11
Randa Accessories, the leader in lifestyle accessories, announced that they have entered into a licensing agreement with Hanesbrands Inc. for the design, production, sales and marketing of Champion and C9 by Champion branded sport bags and backpacks.

Champion bags and backpacks will be sold at department stores, sporting goods stores and specialty retailers in the US and Canada. C9 by Champion products will be sold exclusively at Target stores in the US.

“Champion is one of the fastest growing active wear brands, and we are pleased to partner with Randa to add high quality, stylish, and functional sport bags for men and women to the Champion product portfolio,” said Nancy Gendimenico, director – global brand licensing at Hanesbrands.

“We are extremely pleased to announce our partnership with Hanesbrands and its Champion brand”, states David J. Katz, chief marketing officer and senior vice president of Randa Accessories.

“Randa is committed to bringing products to market that meet the needs of targeted consumers across a broad spectrum of lifestyles, and Champion and C9 by Champion are athletic brands that resonate with the active wear consumer. These compelling brands add value and breadth to our portfolio of partnerships.”

Champion is among the apparel brands owned by Hanesbrands, a global marketer of branded basic apparel. Since 1919, Champion Athleticwear has developed some of the biggest innovations in athletic apparel for men, women and kids, including hooded sweatshirts, mesh shorts and the sports bra introduced more than 20 years ago.

Randa is the world's largest men's accessories company and the leading manufacturer, distributor and marketer of lifestyle accessories including belts, wallets, neckwear, small leather goods, luggage, casual bags, backpacks, business cases, and gifts for men, women and children.

Randa Accessories


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