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Latest fall/winter collection at São Paulo Prêt-à-Porter
Jan '11
São Paulo Prêt-à-Porter – International Fashion, Garments and Accessories Fair – held from 18 to 21 January at the Expo Center Norte Pavilion, in São Paulo – brings to fashion retailers and distributors a new shopping option for the fall / winter collection aimed at moving the Brazilian retail market in the coming months.

The first edition of the fair is attended by 300 national and international brands of men and women clothing, party fashion, jeans, shirts, knitwear, accessories and fashion bijoux. Clothing industries of the major Brazilian producing poles will have in the event an opportunity to present themselves in a professional and commercial way to the buying retail.

Internationally, the Fair has signed an agreement with the Ente Moda Italia, organization with more than 25 years of experience in promoting the "Made in Italy" in the world, which brings a group of Italian companies. The event also counts on the participation of groups from Spain and Turkey.

The fair is held simultaneously to Couromoda
During the same week of São Paulo Prêt-à-Porter is held the 38th edition of Couromoda - International Shoes, Sports Goods and Leather Goods Fair at the pavilion of Anhembi, São Paulo (January 17 to 20). Acknowledge as the most important Fair of footwear and leather goods in Latin America, it brings together over 1,000 exhibiting companies and opens the business season in the Brazilian industry of shoes, bags and sports goods.

Both events are organized by COUROMODA GROUP. Together, they feature 2,300 exhibiting brands occupying an area of 100,000 m2 in the pavilions Anhembi and Expo Center Norte. Open to footwear and fashion professionals only, the Fairs are expected to receive approximately 85,000 visits from retailers, manufacturers and importers, representing 30,000 companies.

The São Paulo Prêt-à-Porter follows the line of other Couromoda Group Fairs: modern events, glamorous and business focused. "Our fairs are made to sell", emphasizes the entrepreneur Francisco Dos Santos, founder and president of the organization.

“With professional character and permanent investments in learning and meet the industries in which we work, we have developed reference Fairs to launch products and place orders. Brazil needed an international level Fair of clothing and accessories that could really be a business event. This is our goal. We want to provide the fashion market with an event of such quality and efficiency as Couromoda is for the footwear sector".

São Paulo Prêt-à-Porter

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Courtesy: AWI

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