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INVISTA initiatives support CORDURA CaresSM program
21 Jan '11
3 min read
The analysis will focus primarily on North America but also account for global trends.
“INVISTA commissioned the analysis by Five Winds to gain a more comprehensive perspective on the market trends shaping sustainability, and to provide a high-level analysis of life-cycle considerations, a key area of focus for the CORDURA brand business,” said Cindy McNaull, global brand and marketing director for INVISTA's CORDURA brand.
“The results of the study will help us continue to improve our analysis processes, enhance strategic planning, and build upon the fundamentals of the CORDURA CaresSM platform which is firmly rooted in our belief that “Sustainability Begins With Products That Last.”
“INVISTA commissioned the analysis by Five Winds to gain a more comprehensive perspective on the market trends shaping sustainability, and to provide a high-level analysis of life-cycle considerations, a key area of focus for the CORDURA brand business,” said Cindy McNaull, global brand and marketing director for INVISTA's CORDURA brand.
“The results of the study will help us continue to improve our analysis processes, enhance strategic planning, and build upon the fundamentals of the CORDURA CaresSM platform which is firmly rooted in our belief that “Sustainability Begins With Products That Last.”
INVISTA
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