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Outdoor apparel market to have anti-odor technology
21
Jan '11
Woolrich, the Original Outdoor Clothing Company, has partnered with Agion, a leader in anti-odor solutions, to launch the odor eliminating technology Agion Active in the outdoor apparel market. Woolrich is introducing the new technology in its collection of Merino and polyester blend base layers being introduced for Fall 2011.

"While wool has the natural ability to eliminate some odors, by incorporating Agion Active into our base layers we are able to offer something that no other brand can – total confidence in knowing that that no matter how hard you work or play you won't offend those around you," said Jerry Rinder, Woolrich VP of Sales and Marketing.

Agion Active features a dual action technology that not only provides antimicrobial product protection and industrial-strength odor elimination, but also eliminates odors both on and around the fabric. Silver ion antimicrobial technology stops propagation of odor causing bacteria on the fabric, while a natural, proprietary odor-trapping solution captures molecules from ambient odors.

Unlike previous odor control solutions, Agion Active eliminates odor from over 14 sources, achieving performance well beyond what has been offered to the consumer. Agion Active regenerates with each the wash and continues to perform for the life of the garment.

"We are excited to announce our partnership with Woolrich," said Paul Ford, chief executive officer of Agion. "Agion is already a strong brand for odor control in footwear and we are pleased that our Agion Active technology for apparel can now be delivered by Woolrich, one of the most authentic and respected brands in the outdoor industry."

The Woolrich garments featuring Agion Active include the 50/50 polyester and Merino blend men's Territory crew and half zip shirts and women's Poly Merino half zip and vee neck shirts. The shirts' fine micron merino fibers make them soft and comfortable next to skin and helps control body temperature in all conditions while the antimicrobial protection, efficient moisture wicking, quick drying, and UPF 40+ protection make them ideal for three season outdoor activities.

The Woolrich base layers with Agion Active will be available at select retail locations and Woolrich.com in Fall 2011 with suggested retail prices.

Woolrich Inc

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