Home / Knowledge / News / Apparel/Garments / Outdoor apparel market to have anti-odor technology
Outdoor apparel market to have anti-odor technology
Jan '11
Woolrich, the Original Outdoor Clothing Company, has partnered with Agion, a leader in anti-odor solutions, to launch the odor eliminating technology Agion Active in the outdoor apparel market. Woolrich is introducing the new technology in its collection of Merino and polyester blend base layers being introduced for Fall 2011.

"While wool has the natural ability to eliminate some odors, by incorporating Agion Active into our base layers we are able to offer something that no other brand can – total confidence in knowing that that no matter how hard you work or play you won't offend those around you," said Jerry Rinder, Woolrich VP of Sales and Marketing.

Agion Active features a dual action technology that not only provides antimicrobial product protection and industrial-strength odor elimination, but also eliminates odors both on and around the fabric. Silver ion antimicrobial technology stops propagation of odor causing bacteria on the fabric, while a natural, proprietary odor-trapping solution captures molecules from ambient odors.

Unlike previous odor control solutions, Agion Active eliminates odor from over 14 sources, achieving performance well beyond what has been offered to the consumer. Agion Active regenerates with each the wash and continues to perform for the life of the garment.

"We are excited to announce our partnership with Woolrich," said Paul Ford, chief executive officer of Agion. "Agion is already a strong brand for odor control in footwear and we are pleased that our Agion Active technology for apparel can now be delivered by Woolrich, one of the most authentic and respected brands in the outdoor industry."

The Woolrich garments featuring Agion Active include the 50/50 polyester and Merino blend men's Territory crew and half zip shirts and women's Poly Merino half zip and vee neck shirts. The shirts' fine micron merino fibers make them soft and comfortable next to skin and helps control body temperature in all conditions while the antimicrobial protection, efficient moisture wicking, quick drying, and UPF 40+ protection make them ideal for three season outdoor activities.

The Woolrich base layers with Agion Active will be available at select retail locations and Woolrich.com in Fall 2011 with suggested retail prices.

Woolrich Inc

Must ReadView All

Textiles | On 24th Oct 2016

Indian govt plans roadshows to promote textile exports

The Indian government has planned to conduct roadshows to boost the...

Textiles | On 24th Oct 2016

TPP may hit roadblock

The 12-member Trans-Pacific Partnership (TPP) that was signed earlier ...

Textiles | On 24th Oct 2016

Baba Ramdev’s Patanjali to enter textile manufacturing

Patanjali Ayurved, an enterprise initiated by yoga guru Baba Ramdev,...

Interviews View All

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search