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ProQuip USA re-launches its Weatherwear brand in NA
21
Jan '11
ProQuip USA announced that the company's line of state-of-the-art performance weatherwear apparel is now immediately available in North America. ProQuip USA has been re-launched as part of a recently signed licensing agreement with ProQuip Ltd., the world's leading innovator of lightweight golf weatherwear. ProQuip USA will debut its complete 2011 Weatherwear Collection available to the North American golf market at the 2011 PGA Merchandise Show (Booth #4651) in Orlando, 27 – 29 January 2011.

The re-emergence of ProQuip USA arrives in the afterglow of ProQuip's high-profile performance at the rain-drenched 2010 Ryder Cup matches, where the company was the Official Weatherwear Provider for the European team and where, in unprecedented scenes during the opening morning's weather delay, ProQuip rain suits were purchased as alternative rain gear for the American team and its caddies.

The resulting torrent of media coverage over the "Ryder Cup rain suit" storyline brought extraordinary global publicity and brand awareness to the Edinburgh, Scotland-based parent company, ProQuip, Ltd. It also brought countless requests for ProQuip product from golfers, professionals, green-grass shops and retailers from around the world, particularly in the U.S.

"The journey over the last year to bring the world's finest weatherwear back to North America has been very rewarding and the validation ProQuip recently received during the Ryder Cup was thrilling -- a clear testament as to why we are excited to offer these products in 2011 to our market," said Peter Dalton, CEO, ProQuip USA. "We have received remarkable interest in the products over the last several months and we look forward to delivering the highest quality, service and product versatility for our clientele."

Dalton brings to ProQuip USA more than 30 years of experience in the golf business and corporate worlds. He is a former regional manager for the Ben Hogan Company and territory manager for Spalding Sports Worldwide. Dalton brings a strong financial background having previously served as director of corporate business for VFA, Inc., the leading provider of integrated software and services for facilities asset management.

ProQuip USA's 2011 Weatherwear Collection will include a complete line of waterproof, quiet, breathable, stretch performance and ultra-lightweight rain suits and wind apparel for men and women. The collection will also feature a recently introduced, innovative water repellent knitwear collection, featuring lined, premium British lamb's wool and luxury Italian spun Merino, specially treated so that water beads up and runs off the wool. The garment is also machine-washable and tumble dryer friendly, the first high quality yarn and knit of its kind produced with total easy care.

"We are very enthusiastic about the product range that ProQuip USA will bring to market in 2011," added Dalton. "The communication lines with ProQuip Ltd. have been exceptional as it relates to future product development opportunities for the North American market. In fact, we are currently in design/development of several products that will only be offered in North America."

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