Home / Knowledge / News / Apparel/Garments / ProQuip USA re-launches its Weatherwear brand in NA
ProQuip USA re-launches its Weatherwear brand in NA
21
Jan '11
ProQuip USA announced that the company's line of state-of-the-art performance weatherwear apparel is now immediately available in North America. ProQuip USA has been re-launched as part of a recently signed licensing agreement with ProQuip Ltd., the world's leading innovator of lightweight golf weatherwear. ProQuip USA will debut its complete 2011 Weatherwear Collection available to the North American golf market at the 2011 PGA Merchandise Show (Booth #4651) in Orlando, 27 – 29 January 2011.

The re-emergence of ProQuip USA arrives in the afterglow of ProQuip's high-profile performance at the rain-drenched 2010 Ryder Cup matches, where the company was the Official Weatherwear Provider for the European team and where, in unprecedented scenes during the opening morning's weather delay, ProQuip rain suits were purchased as alternative rain gear for the American team and its caddies.

The resulting torrent of media coverage over the "Ryder Cup rain suit" storyline brought extraordinary global publicity and brand awareness to the Edinburgh, Scotland-based parent company, ProQuip, Ltd. It also brought countless requests for ProQuip product from golfers, professionals, green-grass shops and retailers from around the world, particularly in the U.S.

"The journey over the last year to bring the world's finest weatherwear back to North America has been very rewarding and the validation ProQuip recently received during the Ryder Cup was thrilling -- a clear testament as to why we are excited to offer these products in 2011 to our market," said Peter Dalton, CEO, ProQuip USA. "We have received remarkable interest in the products over the last several months and we look forward to delivering the highest quality, service and product versatility for our clientele."

Dalton brings to ProQuip USA more than 30 years of experience in the golf business and corporate worlds. He is a former regional manager for the Ben Hogan Company and territory manager for Spalding Sports Worldwide. Dalton brings a strong financial background having previously served as director of corporate business for VFA, Inc., the leading provider of integrated software and services for facilities asset management.

ProQuip USA's 2011 Weatherwear Collection will include a complete line of waterproof, quiet, breathable, stretch performance and ultra-lightweight rain suits and wind apparel for men and women. The collection will also feature a recently introduced, innovative water repellent knitwear collection, featuring lined, premium British lamb's wool and luxury Italian spun Merino, specially treated so that water beads up and runs off the wool. The garment is also machine-washable and tumble dryer friendly, the first high quality yarn and knit of its kind produced with total easy care.

"We are very enthusiastic about the product range that ProQuip USA will bring to market in 2011," added Dalton. "The communication lines with ProQuip Ltd. have been exceptional as it relates to future product development opportunities for the North American market. In fact, we are currently in design/development of several products that will only be offered in North America."


Must ReadView All

EU renews GSP+ scheme for Pakistan 2 years

Apparel/Garments | On 24th Feb 2018

EU renews GSP+ scheme for Pakistan 2 years

Pakistani exporters can enjoy preferential duties on exports to the...

Surat wary of e-way bills

Textiles | On 24th Feb 2018

Surat wary of e-way bills

There is no respite for Surat’s textile manufacturers and retailers....

Retailers choose sides in Alibaba-Tencent battle in China

Apparel/Garments | On 24th Feb 2018

Retailers choose sides in Alibaba-Tencent battle in China

Two big Chinese firms— Alibaba Group Holding Ltd and Tencent Holdings ...

Interviews View All

Sonia Agarwal
Whitenife

‘The terms eco-friendly and organic are common but everyone perceives them ...

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Urmil Arya

Sushila International, a well established textile organisation established ...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search