Home / Knowledge / News / Apparel/Garments / Erin Andrews as first female face of Reebok's Zigtech
Erin Andrews as first female face of Reebok's Zigtech
21
Jan '11
ESPN's famed sports broadcaster, Good Morning America correspondent and Dancing with the Stars tenth season finalist Erin Andrews has become the first female featured in Reebok's ZigTech campaign. Andrews' TV, print and online campaign was shot in LA and featured the sports sensation running and training in ZigTech footwear and apparel. The campaign will kick off XX.

“I'm very excited to be the first female to become part of Reebok's ZigTech campaign, joining superstars like Peyton Manning, Sidney Crosby, John Wall, Chad Ochocinco, and many more,” said Andrews. “I have been athletic all my life, and I'm thrilled to be working out in the same footwear and apparel that helps these athletes perform at the top of their game.”

“Erin Andrews is the perfect fit for our women's ZigTech footwear and apparel collection because she is a passionate sports and fitness enthusiast who is inspirational to women nationwide,” said Reebok's Head of Women's for the US, Kristen Olson. “It takes extreme energy to be Erin, and Zig technology is just what she needs for working out.”

Currently at retail, Reebok's ZigTech footwear allows your key leg muscles to do less, so you can do more. Simply put, it's like an energy drink for your feet. ZigTech utilizes a unique zig-zag geometry designed to deliver energy transfer more efficiently along the length of the shoe, resulting in enhanced feel and comfort. The increased energy return may also help reduce the chance of shin splints.

Debuting in March 2011, Reebok's ZigTech apparel utilizes Celliant fibers woven into the apparel to increase oxygen levels in the body. This increased oxygen helps give the athletes more energy for sport and life.

Reebok International Ltd

Must ReadView All

Textiles minister Smriti Irani at a press conference with minister of state for textiles, Ajay Tamta, the principal director general (M&C), PIB, AP Frank Noronha and other dignitaries. Courtesy: PIB

Apparel/Garments | On 23rd May 2017

Special package for knitwear coming soon: Irani

Union textiles minister Smriti Irani said that the government of...

Apparel/Garments | On 23rd May 2017

Apparel, footwear use may rise by 63% in 2030: Report

The apparel and footwear consumption is projected to rise by 63 per...

Apparel/Garments | On 23rd May 2017

Gap Inc earns $3.4 bn in net sales in Q1 FY17

Gap Inc's net sales for the first quarter of fiscal year 2017 were...

Interviews View All

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Karan Toshniwal
Orange O Tec

Contemporary industry is paying more and more attention to the...

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search