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Wills Lifestyle once again focuses on expansion
Jan '11
Wills Lifestyle, the apparel retail unit of Asia's second biggest cigarette maker ITC, plans expansion as it proposes to add another 30 stores to its already existing 70 stores, by March 31, 2012.

These new outlets would be opened in different parts of the country.

Each of the existing Wills Lifestyle outlets presents its customers with a global retailing ambience presenting the latest trends in store designs, thus creating a marvellous surrounding for its top collections.

The retail unit of ITC was launched as an active fashion brand for the high-end customers. It today offers total lifestyle solutions entailing the most contemporary fashion trends, for the high-end customers. The Wills Lifestyle outlets offer collections of various designers like Tarun Tahiliani and Rohit Bal.

There are also exclusive Wills Lifestyle collection like, Wills Signature designer wear, Wills Classic work wear, Wills Clublife evening wear, Wills Sport relaxed wear and Essenza di Wills range of fine fragrances, bath and body care items as well as men and women fashion accessories.

The retail unit was gearing up for expansion since long but owing to the adverse market conditions, construction of new malls in several cities was stagnated, and so was their expansion plan. But now, as the market is getting better, the brand is once again focusing on the expansion plan.

Fibre2fashion News Desk - India

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