Home / Knowledge / News / Apparel/Garments / Bimbo to feature prominently on front of Philadelphia Union's jersey
Bimbo to feature prominently on front of Philadelphia Union's jersey
22
Jan '11
Philadelphia Union and Bimbo Bakeries USA announced a four-year partnership agreement that will put one of the world's largest baking companies on the front of the Union team jersey and all team apparel. Philadelphia Union are the fifth professional soccer team to don the Bimbo logo, as Grupo Bimbo, the company's Mexican parent is also the jersey sponsor for three of Mexico's Primera Division teams, America, Chivas de Guadalajara and Monterrey, as well as Costa Rican professional team Deportiva Saprissa.

“The announcement is yet another defining moment in both Philadelphia Union's and Major League Soccer's history,” said Philadelphia Union CEO & Operating Partner Nick Sakiewicz. “The Union brand is about authenticity and you don't get more authentic than Bimbo. We're honored to partner with a major international company with a rich soccer tradition and longstanding commitment to world class products and outstanding customer service.

“Finding the right partner to place on the Union jersey took some time but we wanted to make sure we partnered with an authentic company that shares our core values and commitment to the sport, fans and customers. We are proud to say that we have found that partner in Bimbo.”

Headquartered in Horsham, Pa., Bimbo Bakeries USA (BBU) operates 34 bakeries in the United States and distributes top brands such Arnold, Oroweat, Thomas', Entenmann's, Stroehmann, Mrs Baird's, Freihofer's, Bimbo and Boboli through more than 8,000 routes.

“Bimbo Bakeries USA is thrilled to become a part of the Philadelphia Union and Major League Soccer families,” said Vince Melchiorre, Senior Vice President of Bimbo Bakeries USA. “Grupo Bimbo has long been a supporter of the sport of soccer worldwide and putting our name on the jersey of Philadelphia's hometown soccer team is a perfect fit as we continue to build our Bimbo brand with U.S. consumers.”

Additionally, the sponsorship gives Bimbo the right to use MLS League and Club marks along with logos and marketing assets at League and select Club events such as the MLS All-Star Game and MLS Cup, Major League Soccer's championship game. Bimbo will run a nationwide “Soccer Mom of the Year” promotion, with the winner earning a trip to MLS Cup 2011.

“Major League Soccer is proud to welcome Bimbo to the North American soccer family,” said Kathy Carter, President of Soccer United Marketing, MLS' marketing arm. “Bimbo has made a long-term commitment to our sport, both at the Club and the League level. This is a company that is well-respected internationally and we look forward to working together as we both continue to grow our business.”

Bimbo Bakeries has also pledged to support youth soccer in the Delaware Valley, including organizations such as the Eastern Pennsylvania Youth Soccer Association and the Delaware Youth Soccer Association.

Philadelphia Union


Must ReadView All

ITC, ICS tie up to help Moroccan textile value chain

Textiles | On 21st Apr 2018

ITC, ICS tie up to help Moroccan textile value chain

The International Trade Centre (ITC) has partnered with ICS, which...

Bangladesh garment manufacturers call for fair pricing

Apparel/Garments | On 21st Apr 2018

Bangladesh garment manufacturers call for fair pricing

Bangladesh garment manufacturers want a ‘commensurate adjustment’ by...

Pak ministry proposes extension to PM package for 2018-19

Textiles | On 21st Apr 2018

Pak ministry proposes extension to PM package for 2018-19

Pakistani textile ministry has reportedly proposed extending the...

Interviews View All

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Rashi Menda
Zapyle

Every fifth sale we make on Zapyle is a repeat purchase

Smith Vaghasia
Sanado India

Online remains the best destination for shopping

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search