Home / Knowledge / News / Apparel/Garments / Mr Dustin Cohn to serve as Jockey's SVP, CMO
Mr Dustin Cohn to serve as Jockey's SVP, CMO
27
Jan '11
Jockey International Inc is pleased to announce that Dustin Cohn has joined the Company as Senior Vice President, Chief Marketing Officer. Cohn was previously Chief Marketing Officer for Optimer Brands, an apparel and textile solutions company, in Chicago, Illinois.

In this critical role, Cohn will provide marketing strategy and leadership for Jockey, developing integrated marketing programs that align the brand to business strategy and ensure consistency and relevance across all consumer touch points.

“Dustin brings an impressive array of branding and marketing experience to this position,” said Jockey's President and Chief Operating Officer Ed Emma. “We welcome his demonstrated success with other iconic brands, and his experience will be a great asset as we continue to focus on the future of our company and the Jockey brand, incorporating a consistent, disciplined and innovative approach to marketing.”

As Chief Marketing Officer for Optimer Brands, Cohn helped to build the DRIFIRE and drirelease™ brands, which offer unique and industry-leading benefits to the textile and apparel industries. Prior to Optimer Brands, Cohn was the director of marketing for the Propel brand at PepsiCo.

Cohn has also served as the director of Gatorade Equity Communications, and led U.S. Gatorade advertising, Hispanic marketing, and entertainment marketing for the brand. Prior to PepsiCo, Dustin was V.P. Management Director at Element 79 Partners, leading the Gatorade ad account group. Other agency experience includes Foote Cone & Belding.

"I believe that there is untapped potential in the Jockey brand, and the entire Jockey organization also echoes that sentiment,” said Cohn. “I am excited to be a part of the team here and am looking forward to building an impactful and effective marketing platform for Jockey.”

Cohn has a Bachelor's of Business Administration from the University of Wisconsin-Madison, and has successfully completed the Executive Leadership Program at the Harvard Business School.

Jockey International Inc is a privately held company, founded in 1876. Today, Jockey is a leading manufacturer and marketer of apparel products sold in more than 120 countries around the world.

Jockey International Inc

Must ReadView All

Textiles | On 20th Feb 2017

UK textile & apparel exports up 7.05% in 2016: UKFT

The exports of apparel and textiles from the UK have increased by...

Textiles | On 20th Feb 2017

Himatsingka Seide incorporates subsidiary in Europe

Himatsingka Seide Ltd, one of the largest producers of home textiles...

Courtesy: Green Initiatives

Apparel/Garments | On 20th Feb 2017

Green Initiatives launches Re:Form to end textile waste

Green Initiatives, a non-government institution, has launched...

Interviews View All

Krishnanand Tripathi
Textrade International Ltd

We believe in vocational education for entry-level employees, offering...

Shawn Honeycutt
Bolger & O'Hearn

‘The Indian market is interesting and rather persistent in seeking new...

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search