Home / Knowledge / News / Apparel/Garments / Sustainable clothing brand DreamSacks renamed as Yala
Sustainable clothing brand DreamSacks renamed as Yala
27
Jan '11
DreamSacks – purveyor of premium, sustainable designs, announces its rebrand to Yala, in support of the company's global growth and modernized identity. Operating under its new name immediately, all goods designed and sold by the company, will now be known as Yala brand products.

With a new name, lookbook, website, updated manifesto, and expansion into organic cotton apparel, Yala more accurately reflects the company's current position as a leading natural and sustainable fiber brand, and its mission as a leader in sustainable business practices.

Founded in 1996, by Nancy and Larry Morgan and their daughter Chelsea, Yala's namesake silk DreamSacks were created to fulfill the family's personal comfort and safety needs during travels through Asia. This humble but exotic beginning propelled the Morgans on a storied journey, inspiring the production of clothing, jackets, and accessories, and fostering international friendships with their select manufacturers.

Today, the family-owned business markets a vibrant collection of natural fiber clothing for men, women and babies including sleepwear, sportswear, jackets and accessories, as well as home & travel goods, still produced responsibly by entrepreneurial suppliers in Asian villages personally sourced by the Morgan family.

"In the fifteen years since our launch, the DreamSacks company has blossomed far beyond our dreams. In the spirit of continuing to expand the now booming natural fiber business, we wanted to respond to our loyal customers and retailers through a strategic rebrand, responding to their thoughtful feedback about what they want from the next generation of our products," said Yala founder Nancy Morgan.

"In response, we've chosen the name Yala for our company, and ensure our retailers and customers that our products will continue to provide wonderfully soft, elegantly simple designs to adventurers of all ages. Yala is a global brand born from a global word – spanning seasons, provinces, and languages, for adventurers of the world."

As a forerunner in the sustainable fiber industry when entering the market in the 1990s, there were substantial barriers to entry. With growing industry support, Yala now proudly moves into organic cotton apparel. According to the Organic Cotton Market Report 2009 released by Organic Exchange in 2010, global sales of organic cotton apparel and home textile products surpassed $4 billion in 2009. This reflects a 35% increase since 2008.

Yala fabrics come exclusively from sustainable fibers - organic cotton, renewable bamboo viscose and silk, colored with low-impact, azo-free dyes. From its own collaborative design process to the material sourcing, to manufacturing using carbon offset credits, to shipping by electric vehicle, to paperless billing, reusing, recycling, and solar harnessed lighting, to holistic customer relations, Yala hopes to guide consumers toward familiar designs with an undeniablypositive impact.

Yala believes that leaders in design and commerce have the responsibility to lead the way towards a more conscious approach to practicing business. Yala is a global brand that provides thoughtfully designed, consciously produced products. The Yala line has organically evolved from travel accessories to a line of apparel, home goods and accessories designed to weather the seasons, withstand the years and travel the globe.

Yala Inc

Must ReadView All

Apparel/Garments | On 28th Apr 2017

Continue existing Duty Drawback, ROSL scheme post GST: TEA

Tiruppur Exporters' Association (TEA) has made requisitions to...

Apparel/Garments | On 28th Apr 2017

Deckers Brands starts review of strategic alternatives

Deckers Brands, a global leader in designing, marketing and...

Courtesy: AAFA

Fashion | On 28th Apr 2017

Andrew Rosen, Stuart Vevers among AAFA awardees

Andrew Rosen, founder and CEO of Theory, Stuart Vevers of Coach, Nick ...

Interviews View All

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Anshul Sood
Oceedee

‘Indian footwear market is nascent and largely a trend follower’

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X