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Mr Steve Chen, CEO of Tommy Hilfiger China
28
Jan '11
The Tommy Hilfiger Group announces the appointment of Mr. Steve Chen as Chief Executive Officer of Tommy Hilfiger China, effective immediately. This follows the Group's announcement in March 2010 that it will assume direct control of the Tommy Hilfiger wholesale and retail distribution in China from its licensee Dickson Concepts (International) Limited. The Group's takeover of the business is currently scheduled to take place in the second half of 2011.

Mr. Chen joins Tommy Hilfiger with almost 20 years of fashion, brand management and retail experience in China. He was a member of the founding management team for Esprit in China, serving for the past eight years as Esprit's General Manager, based in Shanghai. In his new capacity, Mr. Chen will report directly to Mr. Fred Gehring, Chief Executive Officer of the Tommy Hilfiger Group.

"We are very pleased to welcome Steve to Tommy Hilfiger," said Fred Gehring. "In anticipation of our takeover of the Chinese business in the second half of this year, Steve's appointment is the first and most critical step to ensure a smooth transition. China holds significant opportunities for our brand, and Steve's very relevant experience and entrepreneurial approach will be instrumental in establishing Tommy Hilfiger as a leading premium lifestyle brand in this important market. Under his leadership, we are confident that the classic American cool appeal of the Tommy Hilfiger lifestyle can achieve its full business potential in China."

"I am delighted to join Tommy Hilfiger as CEO of Tommy Hilfiger China," said Steve Chen. "The tremendous global appeal of this iconic American brand has great potential here. I have been extremely impressed by the strength of the Tommy Hilfiger organization, and believe that the brand is very well positioned for future growth in the market. I look forward to joining such a dynamic management team and leading the expansion in China."

Tommy Hilfiger Group

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