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Berghaus restructures to support global growth strategy
28 Jan '11
4 min read
Brand marketing
After five years with the brand, marketing director Sarah Sculpher will be returning to her home region in southern England to take up the position of international marketing director with Lacoste Chasseures, within the Pentland Group. With this change, Berghaus has taken the opportunity to restructure the marketing function in line with Berghaus' wider strategic focus.
To provide integrated brand and product solutions on a global scale, David Heath has been appointed vice president global product and marketing, sitting on the International Board. David now has responsibility for the complete integration of the product and marketing functions. He will be supported by the existing product and design teams, where Berghaus will be recruiting to several new roles, including head of apparel.
To support David, a newly formed brand team will be put in place to develop globally relevant marketing solutions. Leading that team, a new position of global brand manager has been created. Jo Scott will join Berghaus in February from Volvo and will be responsible for developing the lead stories and campaigns that will be used to promote the brand in the UK and around the world.
After five years with the brand, marketing director Sarah Sculpher will be returning to her home region in southern England to take up the position of international marketing director with Lacoste Chasseures, within the Pentland Group. With this change, Berghaus has taken the opportunity to restructure the marketing function in line with Berghaus' wider strategic focus.
To provide integrated brand and product solutions on a global scale, David Heath has been appointed vice president global product and marketing, sitting on the International Board. David now has responsibility for the complete integration of the product and marketing functions. He will be supported by the existing product and design teams, where Berghaus will be recruiting to several new roles, including head of apparel.
To support David, a newly formed brand team will be put in place to develop globally relevant marketing solutions. Leading that team, a new position of global brand manager has been created. Jo Scott will join Berghaus in February from Volvo and will be responsible for developing the lead stories and campaigns that will be used to promote the brand in the UK and around the world.
Berghaus Limited
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