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Women's national teams unveil Champion Uniforms
28
Jan '11
For the first time, the U.S. women's national senior lacrosse team will sport custom Champion Athleticwear uniforms on the lacrosse field at this year's Champion Challenge, scheduled for this weekend, Jan. 29-30, at the ESPN Wide World of Sports Complex at Walt Disney World in Lake Buena Vista, Fla.

Working directly with the coaches and players over the past six months, Champion designed uniforms specially for the women's team, taking into account what's important to the players, most notably on-the-field play and performance pieces that deliver on comfort and style. From one-on-one consultations with the players and coaches to field-testing during practice, the collaborative collection leverages the brand's on-trend design team with the performance technology that has defined Champion since 1919.

"Designing the uniforms for the women's lacrosse team is an exciting step for Champion, merging the brand's iconic heritage with the fastest-growing sport in the U.S.," said Kevin Hall, Champion executive vice president and general manager. "We're proud to exclusively outfit these dynamic athletes and look forward to further fostering our partnership with the women's lacrosse community."

"We're thrilled to have partnered with Champion to provide apparel for the U.S. women's national teams," said US Lacrosse Director of National Teams Nathaniel Badder. "Doing so allows us to provide our players with best-in-class apparel from top to bottom. From the start, Champion has been a great partner, inviting our staff and players into the design process, soliciting feedback after training events, and working diligently to develop a look and feel which will allow our athletes to perform their best. The new uniforms are, put simply, very, very cool and we look forward to many more great things to come from this relationship in the years ahead."

From the start, the athletes pointed to the American flag as a source and symbol of pride when they step onto the field. Drawing inspiration from this national symbol, the Champion jerseys feature a sleek, curved stripe designed to evoke the image of the flag's stripes waving in the wind. And like the flag, the uniforms were developed with longevity in mind thanks to a sublimation process that prevents jersey numbers and lettering from fading, washing out or bleeding. The uniforms also address the players' request for a clean look with a patriotic tonal star pattern set against blue and white color blocking.

From a performance perspective, the collection brings to life Champion's innovation as well its understanding of the needs of the everyday athlete. The uniform skirts feature a gripper for a stay-put fit to prevent the skirt from twisting and turning during play, a common complaint among players. The Champion uniforms are made from a lightweight, high-performance blend of recycled polyester and spandex. Ventilation areas, wicking material and stretch ensure the players are focusing on the game and not on their uniforms during play.

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