International Group will market WWW brands outside NA

29 Jan '11

4 min read

Commenting on the changes, Blake W. Krueger, Chairman and Chief Executive Officer, stated: "The organizational realignment announced today represents a significant step forward for the Company. The timing is right to capitalize on the exceptional momentum of our portfolio of brands, and we believe this new international structure will give us the flexibility and focus to accelerate the performance of our brands around the world. We are pleased that we have the talent within our organization to support this business evolution and look forward to continued global growth and success for our brands."

The benefits of this new structure include:

• Strengthening the Company's international teams and creating a more regionally focused infrastructure;

• Providing focused leadership for all of its established EMEA businesses;

• Implementing specific growth strategies for important emerging markets, such as Greater China and India;

• Applying additional resources to the international opportunities with the most significant growth potential; and

• Maximizing the ability of its brand-focused operations to do what they do best – developing innovative cutting-edge product, delivering compelling marketing strategies and forging strong and lasting connections with consumers.

Mr. Krueger concluded: "Our Company has a track record of consistent long-term growth, operational excellence and global brand building. We are very optimistic about the future for our brands and look forward to this exciting next step in the Company's global evolution."

With a commitment to service and product excellence, Wolverine World Wide, Inc. is one of the world's leading marketers of branded casual, active lifestyle, work, outdoor sport and uniform footwear and apparel. The Company's portfolio of highly recognized brands includes: Bates, Chaco, Cushe, Hush Puppies, HYTEST, Merrell, Sebago Soft Style and Wolverine. The Company also is the exclusive footwear licensee of popular brands including CAT, Harley-Davidson and Patagonia. The Company's products are carried by leading retailers in the U.S. and globally in more than 190 countries and territories.

Wolverine World Wide Inc

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