Home / Knowledge / News / Apparel/Garments / First-ever TECHFIT PowerWeb jersey for NBA All-Stars
First-ever TECHFIT PowerWeb jersey for NBA All-Stars
29
Jan '11
adidas, the official uniform provider for the National Basketball Association, unveils the new uniform design and innovation for the 60th NBA All-Star in Los Angeles.

The NBA All-Star uniforms are inspired by the glitz and glamour of Hollywood and, for the first time ever, NBA All-Stars have the option to wear an adidas TECHFIT PowerWeb compression jersey. TECHFIT is the only sports compression apparel proven to help improve a player's performance on the court.

“Los Angeles is an exciting convergence of sports, style and entertainment unlike any other place in the world,” said Lawrence Norman, adidas Vice President, Global Basketball. “Our latest on-court uniform design and innovation, as well as our off-court footwear and apparel, celebrate the city and the game of basketball. NBA All-Star is the premiere event for adidas to showcase our innovation on basketball's biggest stage and how our products make the best athletes in the world stronger, lighter and faster.”

The new NBA All-Star TECHFIT jersey features strategically placed Thermoplastic Polyurethane (TPU) powerbands that align core muscles and boost power to key muscle groups for more efficient movement that increases acceleration and endurance. The compression fits improves movement by preventing opposing players from grabbing loose jersey fabric and slowing them down.

The new NBA All-Star uniform design pays homage to Hollywood with big bold block typeface inspired by the Hollywood sign, and the East and West team names featuring the Los Angeles skyline embossed in the lettering to further recognize the city.

adidas


Must ReadView All

Textiles | On 20th Aug 2017

PetroVietnam, Vinatex discuss reviving PVTEX plant

Discussions are under way between PetroVietnam and textile and...

Courtesy: Mexx

Fashion | On 20th Aug 2017

RNF acquires Mexx fashion brand

RNF, the Dutch sports and fashion holding, has purchased the global...

Textiles | On 20th Aug 2017

Intertextile Shanghai Home Textiles opens on August 23

Intertextile Shanghai Home Textiles, Asia’s leading platform to meet...

Interviews View All

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

August 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
66.7%
No
16.7%
Skip
16.7%

Total Votes: 30

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
43.3%
No
36.7%
Skip
20.0%

Total Votes: 30

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
83.3%
No
6.7%
Skip
10.0%

Total Votes: 30

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
60.0%
No
10.0%
Skip
30.0%

Total Votes: 30


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search