Home / Knowledge / News / Apparel/Garments / Ashworth unveils compelling plans & products for 2011
Ashworth unveils compelling plans & products for 2011
31
Jan '11
Over twenty years ago Ashworth changed golf style with a fresh take on fit, fabric and color. In 2011, the iconic brand is poised to again cut through the clutter with a variety new, "must-have" offerings in golf lifestyle apparel and footwear, all ideally suited for on- and off-course wear Launched at the PGA Merchandise Show, January 27-29, 2011, in Orlando, Fla.

"Ashworth is about capturing the hearts and minds of golfers, who don't just play the game, they live it," said Harry Arnett, vice president of adidas Golf and Ashworth brand and product marketing. "We call them 'true golfers,' and creating apparel that appeals to their sensibilities demands a deep love and understanding of the game, its subtleties, and their lifestyle. That's allowed us to create a truly compelling lineup of products that golfers will want to wear on the course and all points beyond."

Three men's collections are slated for 2011, each reflecting the brand's poise, assurance and experience. Pieces include woven and linen shirts, fashion slacks, a modern take on the classic golf jacket and hooded sweatshirts. Two women's collections include lightweight tunics, cuffed cardigans and polos, puffy layering vests and sleek belted dresses.

Ashworth is also introducing four footwear models which include, for the first time in the brand's history, street shoes. Ashworth Footwear Essentials include the Encinitas, a go-anywhere loafer; the Cardiff, a spikeless golf shoe that can be worn on-course and off; and the Leucadia, a relaxed, structure-less saddle. (Each is named for a historic beach town in San Diego's North County region, where the Ashworth brand was born.)

Rounding out the line is the Ashworth Standard Issue sneaker. Ashworth Footwear Essentials were conceived and designed to go almost anywhere from the course to casual Friday to a night on the town. Availability begins June 1, 2011 at a manufacturer's suggested retail price (MSRP).

Acquired by the adidas Group in 2008, the addition of Ashworth made TaylorMade-adidas Golf Company the leading and most balanced golf apparel company with a complete apparel offering for golfers globally. With all three brands under the same umbrella, TaylorMade-adidas Golf Company has a wider product range, further strengthening its distribution platform and extending its marketing presence.

A division of the TaylorMade-adidas Golf Company, Ashworth is an authentic golf brand recognized the world over for authenticity, quality, comfort and distinctive design that moves effortless from the course to the clubhouse and all points beyond. Ashworth is synonymous with golf lifestyle at its best, and true golfers of all ages have aspired to wear Ashworth since the brand was formed in 1987. Ashworth apparel is worn on Tour by Fred Couples, Sean O'Hair and Ryan Palmer.

Ashworth


Must ReadView All

Textiles | On 24th Jul 2017

Govt extends deadline for GST composition scheme to Aug 16

The Government on India has extended the deadline for small...

L-R: Dhanapal, JMD, Best Corporation; Prabhu Damodaran, Convenor, ITF; Narayanasamy, MD, Micro Cotspin; Senthilnathan, MD Rasitex India; and Sabapathy, MD, Prasanna Spinning Mills

Textiles | On 24th Jul 2017

TN mills seek partnership with cotton growing states

Spinning mills in Tamil Nadu are seeking stronger partnership with...

Textiles | On 24th Jul 2017

Irani terms GST as a ‘great step towards transparency’

Union textiles minister Smriti Irani has termed the Goods and...

Interviews View All

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X