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Ashworth unveils compelling plans & products for 2011
Jan '11
Over twenty years ago Ashworth changed golf style with a fresh take on fit, fabric and color. In 2011, the iconic brand is poised to again cut through the clutter with a variety new, "must-have" offerings in golf lifestyle apparel and footwear, all ideally suited for on- and off-course wear Launched at the PGA Merchandise Show, January 27-29, 2011, in Orlando, Fla.

"Ashworth is about capturing the hearts and minds of golfers, who don't just play the game, they live it," said Harry Arnett, vice president of adidas Golf and Ashworth brand and product marketing. "We call them 'true golfers,' and creating apparel that appeals to their sensibilities demands a deep love and understanding of the game, its subtleties, and their lifestyle. That's allowed us to create a truly compelling lineup of products that golfers will want to wear on the course and all points beyond."

Three men's collections are slated for 2011, each reflecting the brand's poise, assurance and experience. Pieces include woven and linen shirts, fashion slacks, a modern take on the classic golf jacket and hooded sweatshirts. Two women's collections include lightweight tunics, cuffed cardigans and polos, puffy layering vests and sleek belted dresses.

Ashworth is also introducing four footwear models which include, for the first time in the brand's history, street shoes. Ashworth Footwear Essentials include the Encinitas, a go-anywhere loafer; the Cardiff, a spikeless golf shoe that can be worn on-course and off; and the Leucadia, a relaxed, structure-less saddle. (Each is named for a historic beach town in San Diego's North County region, where the Ashworth brand was born.)

Rounding out the line is the Ashworth Standard Issue sneaker. Ashworth Footwear Essentials were conceived and designed to go almost anywhere from the course to casual Friday to a night on the town. Availability begins June 1, 2011 at a manufacturer's suggested retail price (MSRP).

Acquired by the adidas Group in 2008, the addition of Ashworth made TaylorMade-adidas Golf Company the leading and most balanced golf apparel company with a complete apparel offering for golfers globally. With all three brands under the same umbrella, TaylorMade-adidas Golf Company has a wider product range, further strengthening its distribution platform and extending its marketing presence.

A division of the TaylorMade-adidas Golf Company, Ashworth is an authentic golf brand recognized the world over for authenticity, quality, comfort and distinctive design that moves effortless from the course to the clubhouse and all points beyond. Ashworth is synonymous with golf lifestyle at its best, and true golfers of all ages have aspired to wear Ashworth since the brand was formed in 1987. Ashworth apparel is worn on Tour by Fred Couples, Sean O'Hair and Ryan Palmer.


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