Home / Knowledge / News / Apparel/Garments / Massimo Lazzari as President of Columbia Sportswear
Massimo Lazzari as President of Columbia Sportswear
Feb '11
Columbia Sportswear Company, a leading innovator in active outdoor apparel, footwear, accessories and equipment, announced the appointment of Massimo Lazzari as president of Columbia Sportswear Japan, a wholly owned subsidiary, effective immediately.

As president of Columbia Sportswear Japan, Lazzari will be responsible for leading all aspects of the company's brand positioning, sales and marketing across the company's wholesale and retail operations in Japan. He will lead these efforts for each of the company's major brands, including Columbia®, Mountain Hardwear®, Sorel® and Montrail®. He will be based in Tokyo and report directly to Bill Tung, Columbia Sportswear's vice president of Latin America/Asia Pacific (LAAP).

Lazzari, 44, brings 20 years of executive experience in the Japanese branded apparel and footwear industries, having led companies ranging from start-ups and turnarounds to overseeing the Japanese operations of major Italian fashion brands such as Ferragamo, Tod's and Miss Sixty. Originally from Italy and a graduate of the University of Torino, Mr. Lazzari wrote his graduation thesis on the Japanese Distribution System for Consumer Goods and has spent his entire 20-year professional career in Japan.

"We are delighted to welcome Massimo to the Columbia Sportswear family," said Tung. "During his career, he has demonstrated the ability to manage both wholesale and retail business models with a focus on strong brand positioning, operational efficiency and profitability."

"I am honored and energized by the opportunity to lead Columbia Sportswear's market strategies in Japan," said Lazzari. "I look forward to working with the global Columbia team to pursue the tremendous growth potential represented by each of the company's innovative outdoor brands."

Lazzari succeeds Toshio Sano who plans to retire March 31, 2011 after serving as president of Columbia Sportswear Japan since November 2004. During his tenure, the company's net sales in Japan grew at a compound annual growth rate of more than 17%, making it one of the fastest-growing and best known outdoor companies in the Japanese market.

"We are deeply indebted to Toshio for his years of leadership and devotion to growing our business in Japan and wish him a very long and enjoyable retirement," said Tung.

Columbia Sportswear Company is a leading innovator in the global outdoor apparel, footwear, accessories and equipment markets. Founded in 1938 in Portland, Oregon, Columbia products are sold in more than 100 countries and have earned an international reputation for innovation, quality and performance.

Columbia Sportswear Company

Must ReadView All

Textiles | On 10th Dec 2016

India’s 2016-17 cotton import to touch 17 lakh bales

The import of cotton from international markets by spinning mills in...

Textiles | On 10th Dec 2016

US textile & apparel imports fall 6.50% in Jan-Oct ’16

The import of textiles and apparel by United States dropped 6.50 per...

Textiles | On 10th Dec 2016

Indian textile hubs adopt cashless payment modes

The textile ministry is promoting cashless payment within the...

Interviews View All

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Marcel Alberts

Coating at a fibre level is a practice not usually seen in the...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

December 2016

December 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search