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MADE FROM GRASS (MFG) t-shirts launched
03
Feb '11
A new movement is emerging across the country engaging people to take a stand and be a part of a sustainable culture based on grass, bamboo grass. The MFG Group has launched an apparel line designed to build a constituency initially from the sale of MADE FROM GRASS (MFG) t-shirts. A percentage of sales directly benefits not-for-profit partner, the Global Bamboo Institute.

Available in ladies and men's styles, the shirts made from bamboo grass and organic cotton feature a unique call-to-action to become a constituent of a sustainable culture. The shirts are imprinted with an invitation to engage in a renewable and rapid growth movement. Printed on the inside back nap the copy reads:

What if humanity was able to harness the world's fastest growing sustainable resource? Bamboo grass has the power to reshape our lives + propel society in a positive direction. I am a part of a sustainable culture. A renewable + rapid growth movement based on a plant found in diverse climates, from cold mountains to hot tropical regions. Bamboo is a grass, 'Phyllostachys pubescens.' Bamboo grows one third faster than the fastest growing tree + produces 35 percent more oxygen + absorbs four times as much carbon as hardwood trees + requires little water to thrive + creates fabric (and a lot of other stuff) that is sustainable. Wearing this shirt deems me a constituent of a new culture engaging bamboo grass to benefit humanity + the environment; in harmony. Bamboo is one magical plant.

“Bamboo is cool; as a plant, as a practice and as a sustainable resource. By wearing MADE FROM GRASS apparel, constituents are taking a stand and raising awareness that we all have a role to play to balance humanity and the environment,” commented Patrick M. Johnson, Creative Director, The MFG Group. “We want people to buy the shirt not just because it's hip and cool but to propel bamboo to the next level of marketplace viability and to heighten our individual commitment to sustainable practices.”

Globally, bamboo has emerged as an economic driver engaging more than 2.2 billion people primarily in Asia and India, with an emerging economy in Africa and in Latin America. In the United States, bamboo is largely imported either as fiber or fabricated material for varied applications. Bamboo has not been manifest as a major crop in domestic agriculture production, although there are several growing plantations scattered across the lower 48 states and in Hawaii.

The Original MADE FROM GRASS shirts are available through ecommerce. The MFG Group plans to introduce an extended line including recreational and golf apparel via ecommerce and retail channels in 2011.

“Our goal is to engage people as constituents understanding that bamboo is the fastest growing plant on this planet with a short growth cycle that is critical to balance the oxygen and carbon dioxide in the atmosphere,” Johnson continued. “Bamboo is an enduring natural resource, a viable replacement for wood, a renewable resource for agro-forestry production and a high-value textile source. Heightened awareness of bamboo and bamboo derived products will advance sustainable practices.”

MFG Group LLC


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