Home / Knowledge / News / Apparel/Garments / ck one kicks off spring/summer campaign
ck one kicks off spring/summer campaign
03
Feb '11
Calvin Klein Inc, along with Calvin Klein Fragrances, a unit of Coty Prestige, and Warnaco Inc., which owns and operates Calvin Klein Underwear and is the global licensee for Calvin Klein Jeans and Swimwear, announced that Warnaco will launch a new lifestyle brand of contemporary men's and women's jeanswear, underwear, and swimwear under the existing fragrance brand name 'ck one.'

This new apparel line will take inspiration from the globally recognized ck one unisex fragrance brand and will be supported by a new global marketing and advertising campaign.

The ck one Spring 2011 offering will be available at retail in January 2011. It is planned that these new lines will be available in Calvin Klein, Calvin Klein Underwear and Calvin Klein Jeans retail stores, as well as major department and specialty stores around the world. The new offerings have already received a very positive reaction from retailers.

The introduction of a synergistic ck one offering represents a significant move to engage and cultivate a younger, fashion-conscious male and female consumer.

Since its successful global launch in 1994, the ck one brand's fragrance and compelling advertising campaigns have been recognized for their emotional, youthful connection and spirit of individuality and freedom. The product, branding, and innovative packaging for these new apparel lines have each been considered and designed to be in keeping with the energy of the ck one fragrance brand.

The overall direction of the jeans and underwear lines is energetic and fashion-forward. The ck one Underwear offering includes cotton stretch and microfiber fabrications, with a mix of basics and novelty prints. The ck one Jeans line centers on a new slouchy slim silhouette, available for both men and women in variety of washes, and is complemented by woven and knit pieces. Seasonally, the lines will offer new product introductions and will include monthly fashion deliveries.

Said Tom Murry, President & CEO, Calvin Klein, Inc., “We feel strongly that adding a compelling lifestyle apparel offering to the iconic ck one brand franchise will extend the platform of the brand and take the ck one brand to the next level.”

“We are excited by the opportunity to expand our Calvin Klein Jeans, Calvin Klein Underwear, and Calvin Klein Swimwear offerings,” commented Craig Brommers, Senior Vice President of Marketing for Warnaco Inc. “The new ck one apparel brand affords us the ability to extend our conversation with an expanded global audience.”

The ck one fragrance was first introduced as the world's first unisex fragrance and became recognized as the biggest selling fragrance launch of all time. At its height, there were 20 bottles sold every minute of every day, around the world. Today, the brand remains a consistently top ranked fragrance globally, with particular regional strength in Europe and Asia.

“ck one has been a beloved brand globally for well over a decade. Our consumers have always responded strongly to innovation on the brand, from new advertising campaigns to limited editions, and we anticipate that offering them a new line of apparel in the spirit of ck one will be met with an enthusiastic response,” said Catherine Walsh, Senior Vice President, American Fragrances, Coty Prestige.

Calvin Klein Inc, a wholly owned subsidiary of Phillips-Van Heusen Corporation, is one of the leading fashion design and marketing studios in the world.

Calvin Klein Inc


Must ReadView All

Apparel/Garments | On 25th Sep 2017

Vietnam textile sector to gain if EU FTA gets ratified

Experts feel the Vietnam-European Union (EU) free trade agreement...

Apparel/Garments | On 25th Sep 2017

AAFA urges US govt to plug lacunae in military procurement

The American Apparel & Footwear Association (AAFA), an alliance of...

Apparel/Garments | On 25th Sep 2017

Amazon trying to enter Turkish home textile product market

Amazon has noticed Turkey’s potential in e-commerce and is discussing ...

Interviews View All

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search