Home / Knowledge / News / Apparel/Garments / Honda Heritage Clothing Collection launched
Honda Heritage Clothing Collection launched
04
Feb '11
American Honda Motor Co, Inc, launched the Honda Heritage Clothing Collection at an exclusive event in downtown Los Angeles. The collection consists of iconic Honda apparel designs from the early 1970s and action sportswear of the 1980s. Re-imagined, designed and produced in Southern California, select items from the collection are now available for sale online. Additional designs and items will be introduced in the near future and are set to go on sale in late spring 2011.

When American Honda Motor Co., Inc., launched in the U.S. in a small Los Angeles storefront in 1959, Honda established its innovative foundation through fuel-efficient motorcycles. Building upon that success, Honda brought the N600 automobile to the U.S. in 1970, followed by the popular 1973 Civic and established a loyal consumer fan base that soon wanted to display their loyalty and love for the brand. To meet this demand, Honda began to sell its own clothing line of shirts, jackets and accessories.

"Honda is excited to celebrate its heritage by recreating styles and accessories from the past," said Steve Center, vice president of American Honda's national marketing operations. "We hope that fans of Honda and vintage clothing will celebrate with us through the Honda Heritage Clothing Collection. American Honda was founded in Los Angeles in 1959, and the fact that these pieces are being designed and produced by partners in Los Angeles is a perfect fit for these historic pieces."

The initial items to be offered include a selection of three tee shirt designs that will feature the heritage-inspired logo from Honda's 1959 storefront and logo, a graphic featured on the 1974 Honda Civic sales brochure and a page from a 1973 Civic hatchback catalog. Future Honda Heritage Clothing Collection items may include café racer leather jackets, nylon racing jackets, windbreakers, vests and casual wear.

To recreate the clothing, Honda is working with the creative consulting agency, Hubris Factory and its founder, Jon Alain Guzik. Design and production of the apparel will be handled by Los Angeles-based Crate Clothing, and its founder Chad Hilton is re-imagining the clothing using classic Honda logos and insignias.

American Honda Motor Co Inc


Must ReadView All

Courtesy: Beaulieu Yarns

Textiles | On 17th Jan 2018

Beaulieu Yarns unveils EqoBalance yarn at Domotex

Beaulieu Yarns, the supplier of high-quality synthetic polyamide and...

5.5% rise in US holiday retail sale, exceeds expectations

Apparel/Garments | On 17th Jan 2018

5.5% rise in US holiday retail sale, exceeds expectations

US holiday sales in November-December last rose by 5.5 per cent to...

West Bengal to showcase Metiabruz as RMG hub at BGBS 2018

Apparel/Garments | On 17th Jan 2018

West Bengal to showcase Metiabruz as RMG hub at BGBS 2018

To double exports of readymade garments (RMG) in the next three...

Interviews View All

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Darshan Mehta
Infinium Polychem

We are spending double digit figures on R&D

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

January 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
68.8%
No
13.5%
Skip
17.7%

Total Votes: 96

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.5%
No
29.2%
Skip
7.3%

Total Votes: 96

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.5%
No
9.4%
Skip
3.1%

Total Votes: 96

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.3%
No
8.3%
Skip
9.4%

Total Votes: 96


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search