Home / Knowledge / News / Apparel/Garments / Honda Heritage Clothing Collection launched
Honda Heritage Clothing Collection launched
04
Feb '11
American Honda Motor Co, Inc, launched the Honda Heritage Clothing Collection at an exclusive event in downtown Los Angeles. The collection consists of iconic Honda apparel designs from the early 1970s and action sportswear of the 1980s. Re-imagined, designed and produced in Southern California, select items from the collection are now available for sale online. Additional designs and items will be introduced in the near future and are set to go on sale in late spring 2011.

When American Honda Motor Co., Inc., launched in the U.S. in a small Los Angeles storefront in 1959, Honda established its innovative foundation through fuel-efficient motorcycles. Building upon that success, Honda brought the N600 automobile to the U.S. in 1970, followed by the popular 1973 Civic and established a loyal consumer fan base that soon wanted to display their loyalty and love for the brand. To meet this demand, Honda began to sell its own clothing line of shirts, jackets and accessories.

"Honda is excited to celebrate its heritage by recreating styles and accessories from the past," said Steve Center, vice president of American Honda's national marketing operations. "We hope that fans of Honda and vintage clothing will celebrate with us through the Honda Heritage Clothing Collection. American Honda was founded in Los Angeles in 1959, and the fact that these pieces are being designed and produced by partners in Los Angeles is a perfect fit for these historic pieces."

The initial items to be offered include a selection of three tee shirt designs that will feature the heritage-inspired logo from Honda's 1959 storefront and logo, a graphic featured on the 1974 Honda Civic sales brochure and a page from a 1973 Civic hatchback catalog. Future Honda Heritage Clothing Collection items may include café racer leather jackets, nylon racing jackets, windbreakers, vests and casual wear.

To recreate the clothing, Honda is working with the creative consulting agency, Hubris Factory and its founder, Jon Alain Guzik. Design and production of the apparel will be handled by Los Angeles-based Crate Clothing, and its founder Chad Hilton is re-imagining the clothing using classic Honda logos and insignias.

American Honda Motor Co Inc

Must ReadView All

Courtesy: Christian Dior

Fashion | On 25th Apr 2017

LVMH to acquire Christian Dior Couture for €6.5bn

LVMH and Christian Dior, which holds directly and indirectly 41 per...

Apparel/Garments | On 25th Apr 2017

Walmart's Project Gigaton to help reduce emissions

Walmart has launched a sustainability platform called Project Gigaton ...

Courtesy: Arvind

Fashion | On 25th Apr 2017

The Arvind Store launches ready-to-wear brand for men

The Arvind Store has announced the launch of its own ready-to-wear...

Interviews View All

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

DK Sharma
Velocity Apparelz

We constantly communicate with employees at all levels

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search