Home / Knowledge / News / Apparel/Garments / Honda Heritage Clothing Collection launched
Honda Heritage Clothing Collection launched
04
Feb '11
American Honda Motor Co, Inc, launched the Honda Heritage Clothing Collection at an exclusive event in downtown Los Angeles. The collection consists of iconic Honda apparel designs from the early 1970s and action sportswear of the 1980s. Re-imagined, designed and produced in Southern California, select items from the collection are now available for sale online. Additional designs and items will be introduced in the near future and are set to go on sale in late spring 2011.

When American Honda Motor Co., Inc., launched in the U.S. in a small Los Angeles storefront in 1959, Honda established its innovative foundation through fuel-efficient motorcycles. Building upon that success, Honda brought the N600 automobile to the U.S. in 1970, followed by the popular 1973 Civic and established a loyal consumer fan base that soon wanted to display their loyalty and love for the brand. To meet this demand, Honda began to sell its own clothing line of shirts, jackets and accessories.

"Honda is excited to celebrate its heritage by recreating styles and accessories from the past," said Steve Center, vice president of American Honda's national marketing operations. "We hope that fans of Honda and vintage clothing will celebrate with us through the Honda Heritage Clothing Collection. American Honda was founded in Los Angeles in 1959, and the fact that these pieces are being designed and produced by partners in Los Angeles is a perfect fit for these historic pieces."

The initial items to be offered include a selection of three tee shirt designs that will feature the heritage-inspired logo from Honda's 1959 storefront and logo, a graphic featured on the 1974 Honda Civic sales brochure and a page from a 1973 Civic hatchback catalog. Future Honda Heritage Clothing Collection items may include café racer leather jackets, nylon racing jackets, windbreakers, vests and casual wear.

To recreate the clothing, Honda is working with the creative consulting agency, Hubris Factory and its founder, Jon Alain Guzik. Design and production of the apparel will be handled by Los Angeles-based Crate Clothing, and its founder Chad Hilton is re-imagining the clothing using classic Honda logos and insignias.

American Honda Motor Co Inc

Must ReadView All

Courtesy: American Apparel

Apparel/Garments | On 25th Feb 2017

Gildan to make some American Apparel products outside US

Gildan Activewear, which recently acquired US fashion brand American...

Courtesy: Kolon Sport

Apparel/Garments | On 25th Feb 2017

Kolon Sport to set up JV with ANTA for Chinese market

Kolon Sport, an outdoor gear and clothing brand of Korea based Kolon...

Designer Karishma Jumani with Niraj Jawanjal, founder and director of IIFW. Courtesy: IIFW

Textiles | On 25th Feb 2017

IIFW to bring together premium lingerie brands

India Intimate fashion Week (IIFW), dedicated to showcasing the...

Interviews View All

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
February 2017

February 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search