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Munchkin takes ownership of SaraBear
05
Feb '11
Munchkin Inc, designer and manufacturer of clever infant and toddler products, announced the purchase of SaraBear's patented diaper caddy line. The line includes several varieties of the SaraBear diaper caddy, a one-hand-reaches-all diapering solution. The purchase adds a unique, luxury nursery product to a Munchkin portfolio that already includes industry-leading products across infant categories such as safety, bath, care, travel and feeding.

"In addition to our own innovations, Munchkin is always on the lookout for mom-invented products that become a must-have item," stated Steven B. Dunn, chief executive officer, Munchkin, Inc. "SaraBear diaper caddies are one of those buzz items. We instantly knew we wanted to add SaraBear to our product lineup for 2011."

The SaraBear diaper caddies were originally developed by Melissa Bramlage, a mom who saw a need for at-your-finger-tips accessibility to all the baby care essentials. Each caddy starts with a custom "Shaker style" basket in a tight weave of real wood. A handle is attached on either end of the basket and can be collapsed to lie along the side of the basket. Each liner is made from a heavy-weight, 100% cotton fabric. The basket will firmly hold a baby wipes container, and has pockets for diapers, ointments, burp cloths and swabs. They are currently sold on Target.com and at Babies"R"Us stores, as well as BabiesRUs.com.

The SaraBear Company demonstrated a commitment to the environment when developing the diaper caddies, which Munchkin, Inc. will continue. The caddies contain no PVC and the dyes used in the textiles are entirely formaldehyde-free. Any wood stain that is used on a SaraBear basket is water-based and lead-free. The packaging was deliberately designed without the use of plastics.

Munchkin Inc


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