Stunning outlook for CURVExpo

07 Feb '11

5 min read

In today's market, it is crucial for retailers to differentiate themselves through fashion, product, and content. CURVExpo speaks to this need with the main focus for 2011 being newness – in timing, location, designers, trends, and events. CURVENV Las Vegas boasts the new start date of February 14th, while CURVENY New York welcomes the grand reopening of the Galleria at the Javits for February. Most importantly, each venue will highlight new designers and events that will excite the entire CURVE community.

So far, 28 new designers – 15 at CURVENY New York, 13 at CURVENV Las Vegas – will bring a new perspective and value to multiple segments at CURVE for 2011. Representing both the international and domestic markets, each designer offers a new vision for the modern consumer. In New York, brands such as La Fille d'O, Beautiful Bottoms, Helen Sanchez, Stress Out, and Les Chaussons de la Belle bring innovative techniques, sophisticated designs, and new visions of sensuality to Fall/Winter 2011 collections. In Las Vegas, big names such as Hop Lun and Petit Bateau join new designers such as O Eve, Boa Noite, and YesforLov to appeal to multiple consumers, from the timeless, worldly woman to the hip and modern fashionista.

New trends will also be unveiled for 2011 at CURVENV Las Vegas and CURVENY New York for the always important Fall/Winter season. It is the time when consumers buy the most and represents a significant portion of retailers' revenue. Trend forecasting highlights the importance for retailers to make educated purchases to properly reach and speak to the consumer.

At both locations, new features and events will be offered each day during the three day show. Social Media, Trend, and Sales seminars will be offered in both Las Vegas and New York, detailing the importance of the latest transformations within the entire fashion industry. CURVENV Las Vegas will present the So Curve Fashion Show at the Crazy Horse Paris MGM Grand for lingerie designers, as well as an exclusive men's seminar for interaction between retailers, designers, and communication teams.

CURVENY New York will feature The French Lounge, an initiative represented by the Lingerie Francaise Federation aimed at participating French brands to engage with their customers in a relaxed environment with champagne and promotion. The New York show will also present the Fashion Targets Breast Cancer (FTBC) auction and exclusive FTBC booth that will display participating brands' campaigns, designed for retailers to embrace the cause. Each of these features will take another step towards building CURVExpo's charitable initiative and partnership with the Council of Fashion Designers of America (CFDA) which was signed in August 2010.

CURVExpo

More Textiles News - United States Of America...