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Levi's expands Levi's Curve ID Women's Denim Line
10 Feb '11
5 min read
Levi's Curve ID Fit System
Unlike other denim brands, the Levi's Curve ID line utilizes a unique, customized fit system focusing on a woman's shape and proportions, not her size. The Levi's brand designers studied body scans of more than 60,000 women to develop custom fits based on the difference between the measurement of a woman's hip and seat – the greater the difference, the more curvy the body – and include:
Slight Curve – designed to celebrate straight figures
Slight Curve is designed to define a woman's waist, while accentuating her curves. If jeans fit in the hips and thighs but are too tight in the waist, a woman should try the Slight Curve.
Demi Curve – designed to fit even proportions
Demi Curve is designed to flatter a woman's waist, while smoothing her shape. If jeans usually fit in the waist, but don't flatter the figure, a woman should try the Demi Curve.
Bold Curve – designed to honor genuine curves
Bold Curve is designed to hug the waist, without gapping or pulling. If jeans fit in the hips and thighs, but gap in the back, a woman should try the Bold Curve.
NEW! Supreme Curve – designed for the curviest woman (only available in select markets)
Supreme Curve is designed to sit lower in the front and higher in the back for coverage that truly enhances the shape of a curvy body. If jeans fit in the hips but the waist is too low in the back, a woman should try the Supreme Curve.
Levi's Curve ID jeans are available in stores worldwide now. Each store offers Levi's Curve ID consultants trained in custom fittings to identify a woman's personal Levi's Curve ID fit and help her find the perfect fit for her body type and style preference. Women can also identify their perfect fit, explore a photo gallery of real women modeling the line, and learn more about the Levi's Curve ID fit science behind "Shape not Size" by visiting the interactive digital fitting room on Levi.com.
Unlike other denim brands, the Levi's Curve ID line utilizes a unique, customized fit system focusing on a woman's shape and proportions, not her size. The Levi's brand designers studied body scans of more than 60,000 women to develop custom fits based on the difference between the measurement of a woman's hip and seat – the greater the difference, the more curvy the body – and include:
Slight Curve – designed to celebrate straight figures
Slight Curve is designed to define a woman's waist, while accentuating her curves. If jeans fit in the hips and thighs but are too tight in the waist, a woman should try the Slight Curve.
Demi Curve – designed to fit even proportions
Demi Curve is designed to flatter a woman's waist, while smoothing her shape. If jeans usually fit in the waist, but don't flatter the figure, a woman should try the Demi Curve.
Bold Curve – designed to honor genuine curves
Bold Curve is designed to hug the waist, without gapping or pulling. If jeans fit in the hips and thighs, but gap in the back, a woman should try the Bold Curve.
NEW! Supreme Curve – designed for the curviest woman (only available in select markets)
Supreme Curve is designed to sit lower in the front and higher in the back for coverage that truly enhances the shape of a curvy body. If jeans fit in the hips but the waist is too low in the back, a woman should try the Supreme Curve.
Levi's Curve ID jeans are available in stores worldwide now. Each store offers Levi's Curve ID consultants trained in custom fittings to identify a woman's personal Levi's Curve ID fit and help her find the perfect fit for her body type and style preference. Women can also identify their perfect fit, explore a photo gallery of real women modeling the line, and learn more about the Levi's Curve ID fit science behind "Shape not Size" by visiting the interactive digital fitting room on Levi.com.
Levi Strauss & Co
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