Home / Knowledge / News / Apparel/Garments / BRAVADA Elite to be released in early Q2 2011
BRAVADA Elite to be released in early Q2 2011
10
Feb '11
BRAVADA International Ltd announced that it has completed and will release its women's activewear private label brand, BRAVADA Elite in early Q2 2011.

BRAVADA Elite is BRAVADA's high performance women's activewear sport fashion product line and over the past few months, has developed a long-term relationship with one of Brazil's leading women's activewear / sport fashion manufacturers with over 25 years of design and manufacturing experience.

The BRAVADA Elite Women's Activewear Collection is the cornerstone to BRAVADA's accelerated growth strategy for 2011 through immediate gross margin expansion, wholesale revenue growth of BRAVADA Elite, BRAVADA Women's Athletica store openings and more. The BRAVADA Elite Private Label Collection provides:

1. Gross margin expansion of between 15% - 25% through significant lower cost of goods while increasing overall quality of BRAVADA's women's activewear and sport fashion offerings.
2. A New BRAVADA Elite Collection of between 50 - 75 distinct pieces twice annually (every 6 months)
3. Accelerated BRAVADA Women's Athletica retail store openings, Domestic and Internationally
4. Domestic wholesale to select third party retailers
5. International Wholesale to select third party retailers
6. Implementation of BRAVADA's Women's Athletica franchise store program
7. A number of additional opportunities currently under discussion, to be announced.

BRAVADA Women's Athletica Corporate Retail Store Expansion

BRAVADA expects to accelerate its corporate store openings throughout fiscal year 2011 with a target of 7 -10 corporate BRAVADA Women's Athletica Stores by the end 2011. Revenue has continued extremely strong both online and in-store and the introduction of BRAVADA Elite is expected to magnify gross margins, revenue and organic growth across all of BRAVADA's revenue idioms.

BRAVADA Elite Wholesale - Domestic and International

BRAVADA currently has a significant number of select third party retailers who have requested to retail BRAVADA's private activewear collections. BRAVADA has completed its wholesale ordering system software on BravadaWomen.com and expects to begin marketing and distributing BRAVADA Elite upon receiving its initial large shipment. BRAVADA has had requests from around the globe from Canada, Australia, the United Kingdom and Italy as well as domestically. BRAVADA expects to make an announcement with regards to its wholesale business shortly.

BRAVADA Women's Athletica Franchise

As with wholesale, BRAVADA has had numerous requests to purchase a BRAVADA Women's Athletica franchise domestically and abroad. BRAVADA Elite allows BRAVADA to provide the highest quality women's activewear, gym wear and women's yoga clothes to its franchise partners at price points that further ensure a profitable enterprise. BRAVADA intends to bring franchise expertise in-house to develop and expandthe franchise business model.

BRAVADA is expecting to receive an initial order of 400 pieces of BRAVADA Elite this week and anticipates carrying a general inventory for between 8000 – 10000 pieces for its in store, wholesale and franchise product businesses. BRAVADA Does expect to carry select third party women's activewear products where quality and design is commensurate with BRAVADA's overall product mix.

BRAVADA International Ltd


Must ReadView All

Courtesy: BekaertDeslee

Textiles | On 23rd Oct 2017

BekaertDeslee to expand North American facility

BekaertDeslee, one of the largest manufacturer of mattress textiles...

Courtesy: A&E

Textiles | On 23rd Oct 2017

A&E unveils Magic using Repreve sewing thread

American & Efird (A&E), a leading developer of industrial and...

Courtesy: Messe Frankfurt

Textiles | On 23rd Oct 2017

Over 4,000 exhibitors attend Intertextile Shanghai 2017

Another successful Intertextile Shanghai Apparel Fabrics has wrapped...

Interviews View All

Shiladitya K Joshi
Truetzschler India Private Limited

India ITME provides a platform to interact with our stakeholders

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Jurgen Gauger
Spreadshirt

‘Buying crowdsourced or creative designs are much more appealing to the...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.1%
No
12.9%
Skip
10.0%

Total Votes: 70

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.4%
No
28.6%
Skip
10.0%

Total Votes: 70

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
85.7%
No
10.0%
Skip
4.3%

Total Votes: 70

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
75.7%
No
11.4%
Skip
12.9%

Total Votes: 70


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search