The best menswear brands at Stitch

11 Feb '11

4 min read

Now in its new home of London Earls Court, Pure Spirit will bring you hundreds of young fashion brands presenting the most exciting contemporary and progressive fashion. This February from 13th to 15th, 2011 will see the largest line-up of women's and men's fashion since the days of 40 degrees as Pure Spirit joins forces with the UK's dedicated menswear and accessory show, Stitch.

'She' features ultra feminine, fashion forward collections from the likes of Katie Prices' new label Day 22, Mina, Maggie + Me, Forever Unique, Firetrap, Rare, Desigual, Angeleye, Sugarhill Boutique and numph.

French womenswear brand Molly Bracken will make its UK debut alongside Pilar Vidal who will be launching in the UK. Pilar Vidal will present their collection of geometric style pieces with hip cut outs and oversize styling combined with skin tight looks. Pleating, very full skirts and gathered necklines are seen with an explosion of decorative embellishments, a definite must see.

Top Spanish brand Custo Barcelona will sit within Pure Spirit for the first time offering a range of their trademark printed tops, skirts, trousers and coats. Custo will also be launching their new diffusion brand Custoline.

Returning to the show after a short break, Kate Fearnley will show her new Spring Summer 2011collection, which is inspired by the Hollywood blockbuster “My Fair Lady”. Flattering and fashion forward styles, Kate's latest range is vibrant and eye-catching

The 'Label' section will return with branded men's and women's clothing including Nico Didonna, Monkee Genes, Kuyichi, Pepe Jeans, Skunkfunk, Darkside, Vacant, Iron Fist, Disturbia, Smiley and Blood and Glitter - all not to be missed!

To help you source the hottest design in young accessory brands check out the Funky & Fresh section. Browse collections from Pantherella, Helen Rochfort, Urban Knit and many more.

The Pure Spirit Catwalk takes on an exciting new look at Earls Court. Brands such as Freddy, Rinascimento, Kuyichi, Glamorous, Forever Unique, Iron Fist, Angeleye and Day 22 will all be on show.

A panel made up of Britain's fashion industry experts and editors have selected eleven winning designers who will be showcasing their collections in front of the thousands of buyers at Pure Spirit. Identifying and nurturing new and emerging designers, Next Generation is a brand new initiative celebrating the most talented designers of the future.

Pure Spirit has also co-located with Stitch to bring the very best in menswear brands. A selection of well known established brands and new developing labels will be on show including Jack & Jones Vintage, Boxfresh, Le Coq Sportif, Weekend Offender, Lambretta, Duck & Cover, One True Saxon, Original Penguin, Ellesse, Robe di Kappa, Blue Collar Worker, April 77 and Herschel.

Favorite Luke will be presenting their Autumn Winter 2011 collection which will consist of their signature knitwear pieces. Lambs wool and chunky knit offers stand out designs while the application of mixed chord and knitwear will offer something completely new for the brand.

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