Pop Star, Aleesia, boasting three hit singles and about to release her newest music video, will be the new face of Urban Behavior, the leading-edge international clothing line sold at leading retailers around the world.
Aleesia is the fresh face of Urban Behavior's Spring/Summer 2011 campaign and will also be releasing her own line of denim, which will launch in summer 2011.
“I'm really excited to represent Urban Behavior,” said Aleesia. “I've always loved their clothes – they have everything for you to dress for your mood, and that's so important. They make you look great and I'm always happy to help young women everywhere look their best.”
Arif Noor, Urban Behavior's founder and Chairman, said Aleesia was the perfect ambassador for the Urban Behavior brand. “Aleesia is young, hip, and sexy and is the perfect match to represent the energy and fashion of Urban Behavior. We're excited to see her star rise and collaborate with her to bring Aleesia's personal fashion sense to our fashion-conscious consumers.”
Urban Behavior has been designing and producing fashion forward apparel for men and women since 1989. Urban Behavior's Los Angeles design studio houses sixty design and product development personnel in a state of the art 25,000 square-foot design center. Urban Behavior offers relevant, trend-right fashion that sets the pace for today's fast-moving and rapidly-evolving fashion industry.