Home / Knowledge / News / Apparel/Garments / Fake WC fan cricket gear puts spike in original sales
Fake WC fan cricket gear puts spike in original sales
14
Feb '11
Fake fan cricket gear is expected to overtake sales of official cricket gear, during the six-week long World Cup (WC) jamboree to be held from February 19.

Two-thirds of the cricket paraphernalia like t-shirts, jerseys, caps etc. expected to be sold in the Indian market is anticipated to be fake

Kishore Biyani-led Future Group is the official licensee for the World Cup fan gear in India and has placed orders for around 250,000 units with various knitting manufacturers in Ludhiana, a knitting hub in North India.

According to a knitter in Ludhiana, orders for the official cricket gear total to just 250,000 units, while the overall market is for over one million units, the rest accounted for by fakes.

The fake cricket gears will be sold at one-fourth the retail price charged by retailers selling the official licensee gear.

Mr Arun Dhand, Promoter of Ankita International and one of the producers who has received orders from Futures Group said, “We are making only t-shirts of all the countries that are participating and the order is for about 50,000 t-shirts”.

When quizzed about the loss to the official licensees from sale of fake gear, he informed that the loss is to the tune of around 60-70% of overall sales.

Fibre2fashion News Desk - India

Must ReadView All

Textiles | On 29th Apr 2017

Textile sector may have uniform GST rate: Irani

The textile sector could have a uniform Goods and Services Tax (GST)...

Textiles | On 30th Apr 2017

Government revamping tech mission on cotton

Indian Government is working to revamp the technology mission on...

Apparel/Garments | On 30th Apr 2017

Columbia Sportswear records Q1 net sales of $543.8 mn

Columbia Sportswear Company has announced record net sales of $543.8...

Interviews View All

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Sanjay Yagnik
Maa Tex Speciality

‘We suggest reducing dosage of sizing chemicals to reduce sludge...

Kerem Durdag
Biovation II LLC

Kerem Durdag, CEO, Biovation II LLC, provides an insight into future...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X