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Wills Lifestyle wins top accolades in 2011
Feb '11
Wills Lifestyle, ITC's premium fashion & lifestyle brand has been recognised as the Retailer of the Year at the Asia Retail Congress 2011. One of Asia's biggest retail forum has also awarded Wills Lifestyle for the Best Retail Marketing Campaign in the year 2010. This constant recognition at these premium platforms further strengthens the brand's thrust to drive the brand message in an impactful manner, nurture markets and develop lasting relationships with the customers.

Wills Lifestyle was also declared as the winner for Customer & Brand Loyalty in the “Retail Sector” at the 4th Loyalty Awards presented by Carlson Marketing. The Awards are the outcome of a combination of Consumer Research undertaken in 6 cities of India with a sample of 25,000 Consumers. Wills Lifestyle has been conferred top honours for the successful consumer loyalty program – Club Wills in India.

Speaking about the award, Atul Chand, Divisional Chief Executive said, “Wills Lifestyle is delighted with this honour. This award is not only an acknowledgement of the brand's excellence but also an endorsement of Wills Lifestyle's identity as the preferred shopping destination in the premium lifestyle western wear segment.”

Wills Lifestyle has been established as a vibrant fashion brand for the premium consumer offering a complete lifestyle wardrobe for the premium consumer, incorporating the latest fashion trends for both men & women.

Wills Lifestyle

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