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Jenny Fletcher to promote Hincapie's triathlon apparel line
Feb '11
Hincapie Sportswear, manufacturer and marketer of distinctive clothing for the performance cyclist, has signed professional triathlete Jenny Fletcher for the 2011 triathlon season. Fletcher will compete in national and international triathlon and multisport events wearing Hincapie custom triathlon and cycling clothing. In addition to racing and training in Hincapie custom apparel, she will also help promote Hincapie's extensive line of retail cycling and triathlon apparel and accessories.

“We are thrilled to welcome Jenny Fletcher to our family as a Hincapie sponsored athlete,” said Rich Hincapie, President of Hincapie Sportswear. “Jenny is one of the most popular new pros in the sport and we are confident that she will help grow our triathlon business. Since most triathletes spend the majority of their week riding in cycling apparel, she will also help us grow our core cycling business as well.”

Fletcher scored several impressive top 5 finishes in her first year as a pro triathlete, including second at the South Beach Nautica Tri and second at the Elkhart Lake Triathlon. She will focus on 70.3 events this season to capitalize on her strength as a cyclist. Fletcher was a successful fashion model before turning her attention and enthusiasm to the sport of triathlons. Her unique combination of top athletic ability and professional modeling experience makes her an excellent brand representative for Hincapie.

“I'm very excited to be sponsored by Hincapie this year,” said Jenny Fletcher, Professional Triathlete. “As an athlete, you always want the best equipment you can find, and Hincapie makes some of the best triathlon and bicycle apparel in the world. They created a totally new design for me that looks amazing, and I know it will help me race better too. I'm also looking forward to working together with Hincapie as they develop new clothing and explore innovative new technology in triathlon apparel.”

Fletcher will be involved with promoting Hincapie's entire line of cycling and triathlon apparel and accessories this season.

Hincapie Sportswear Inc

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