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Bridalwear creates niche market globally
Feb '11
Global bridal wear market is predicted to reach US$ 56.5 billion by 2015. Market is now gearing up with new trends, and prices to suit the expectation and financial requirements of every prospective bride all across the globe.

Traditionally, a money spinning market for the creamy layer, bridal wear market is currently shaping up to the relief of the middle, and the upper middle class segment. Increase in income levels and sophistication demanded by brides' fuel the growth of the industry.

A keen sense of fashion trends, personal style, attitude of the present generation to marry in their late 20s, and at a time when they are financially strong leads to an increase in the wedding expenses.

During earlier times, a woman about to get married was probably 21 years of age, was staying at home, and wedding was planned by her parents. Now, the prospective bride is in her late twenties or even early thirties, working, and has adequate savings along with innumerable choices.

Children of the aging baby boomers termed as 'millennials' dominate the market for bridal wear. Though final product is always a bit traditional, millenials prefer fashion forward, unconventional styles in bold colors. A bohemian look appeals to the professional women. Bridal wear market is an interesting segment, and retailers are now cornering a few pockets of excellence.

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Fibre2fashion News Desk - India

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