Home / Knowledge / News / Apparel/Garments / GUESS opens North American flagship location on Fifth Avenue
GUESS opens North American flagship location on Fifth Avenue
18
Feb '11
GUESS open the doors to its largest flagship location in the world on February 17, 2011. The store is located at 575 Fifth Avenue at 47th Street in New York City.

Situated in the heart of Fifth Avenue, one of the world's premier shopping areas, the GUESS store will add to the ever-exclusive neighborhood. The 13,000 square foot, two story flagship retail location draws inspiration from the new global flagship concept launched in Milan last year.

Unique and custom-design features are present throughout the store, including hand-applied Venetian plaster and silver leaf wall coverings, custom-made chandeliers and an elevator draped in faceted black chain mesh made by Hudson Furniture in New York City. The store proudly celebrates GUESS heritage through eye-catching commissioned artwork on the store's upper level, including a denim rug made from over 500 vintage jean patches, and a handcrafted installation of over 7,000 authentic denim buttons mounted on a black background and painted with the original GUESS triangle logo. High gloss black and white fixtures juxtaposed against distressed steel and black wood finishes complement the store's aesthetic.

The first floor of the store houses the brand's fashion-forward women's collection including exclusive pieces only available at US flagship locations. Backed by a 12 foot high LED screen playing behind the scenes videos from fashion shows and behind the scenes videos from campaign shoots, the first floor also features a denim anchor wall with illuminated translucent red glass and floating shelves displaying accessories. Located in the center of the floor is an elevated runway showcasing an expanded assortment of all GUESS accessories categories, including the European jewelry collection, which is sold exclusively at the Fifth Avenue flagship location and GUESS Accessories stores. A new dress section along with additional women's apparel and the full men's collection are located on the second floor.

"We are thrilled to announce the opening of the 575 Fifth Avenue Flagship," said Paul Marciano, Vice Chairman and Chief Executive Officer of GUESS?, INC. "New York is the fashion capital of the United States, with Fifth Avenue at its epicenter. We've come a long way since designing our first pair of jeans, and opening this store is one way of celebrating our accomplishments over the past thirty years."

The 575 Fifth Avenue space is a mix of GUESS heritage and high fashion, creating a retail experience completely aligned with the GUESS brand. This store will be the fourth retail location in New York City for the GUESS company. The newest flagship joins the GUESS and GUESS by Marciano Soho flagship locations and South Street Seaport.

Established in 1981, GUESS began as a denim company and has since successfully grown into a global lifestyle brand. Today, GUESS designs, markets and distributes full collections of women's, men's and children's apparel as well as accessories. Throughout the years, the GUESS image has been portrayed in unforgettable, innovative campaigns that have made the brand a household name.

GUESS


Must ReadView All

Textiles | On 20th Sep 2017

India needs to double cotton farmers’ income: top official

India needs to double the income of cotton farmers and non-farmers...

Textiles | On 20th Sep 2017

Pakistan seeks more JVs with China: textile minister

The Pakistani Government wants to forge more joint ventures (JVs)...

Apparel/Garments | On 20th Sep 2017

Egypt’s garment exports touch $941 million in 8 months

Egypt's garment exports touched $941 million in the first eight...

Interviews View All

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

C. Dhandayuthapani
Mag Solvics Pvt. Ltd

ITME 2016 exploited our full strength like never before

Headhonchos
Indian textile value chain

Adopt innovative techniques, go for automisation rather than being...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search