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New DURAFORM 22 mil to meet global demands of jeans industry
21
Feb '11
Neenah Paper Technical Products DURAFORM Brand, the globally preferred choice for durable washable saturated papers for jean labels, introduces three new colors of an enhanced 22 mil (0.56 mm) jeans label. The new colors, tan, black and white, represent the best-selling jean label colors. The new products feature improved printability, superior wash durability, improved dry-tear strength, Oeko-Tex Standard 100 Certification, Forest Stewardship Council Certified Fiber, no added formaldehyde, non-magnetic colorants, and reduced paper odor.

The new DURAFORM 22 mil enhancements deliver crisper printing though offset, flexo, screen and hot stamp methods, and improved tear resistance during sheeting, die-cutting, perforation and hole-punching processes. The new enhanced DURAFORM Labels now have several environmental and safety certifications and enhancements so purchasers can look and feel good about wearing DURAFORM Brand Labels.

“Our enhancements to the DURAFORM Brand have positioned these new 22 mil products to meet the global demands of jean manufacturers, fashion designers, label printers, and people wearing jeans all over the world,” explains Charlie Myers, marketing manager, washable tags at Neenah Paper.

The new DURAFORM 22 mil paper is targeted for new brands and rebranding opportunities for jeans, denim and other garments that require rugged washable tags, even those that will be stone and chemical cleaned. The product also provides flexibility and heat and tear resistance – all requirements for sewn-on labels.

Neenah Paper is a leading global manufacturer of premium, performance-based papers and specialty products used in a variety of applications including filtration, printing and writing, and as backing and component materials for many specialized industrial and consumer applications.

Neenah Paper

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