Home / Knowledge / News / Apparel/Garments / Auction of Anchor Blue's intangible assets
Auction of Anchor Blue's intangible assets
Mar '11
Streambank, LLC, the leader in providing intangible asset disposition services, will be conducting an auction of the Anchor Blue trademarks, domains, and related intellectual property on March 3rd 2011 in New York. Anchor Blue Inc. has filed a motion with the Delaware Bankruptcy Court seeking approval of the sale of its intellectual property.

The assets include the Anchor Blue and Miller's Outpost trademarks and related domain names as well as private label fragrance brands and the company's social media sites and databases. The hearing to approve the sale is scheduled for March 7, 2011.

As of December 31, 2010, Anchor Blue operated 115 stores in 9 states located in the Western United States. Anchor Blue store locations average approximately 6,300 square feet and are primarily located in high traffic malls and power centers. Anchor Blue is best known for its high quality and unmatched assortment of private labeled denim, graphic tees, intimate apparel, fragrances and related accessories. www.anchorblue.com

The $12 billion U.S. jeanswear market represents one of the largest categories of apparel purchases, accounting for 12% of total apparel purchases and Anchor Blue occupies a unique position in this market on the fashion vs. price spectrum offering high quality, fashion-current merchandise for both young men and juniors at affordable prices. Most of Anchor Blue's competitors' offerings are either higher priced and/or feature more classic or extreme fashions.

Anchor Blue's value proposition is specifically targeted to its moderate income teen and young adult customer and it has developed considerable brand loyalty in this group. Additionally, the Anchor Blue brand has strong recognition among Hispanic Americans, the fastest growing population segment in the U.S., and a key West Coast demographic.

Streambank is an advisory firm specializing in the valuation, marketing, and sale of intangible assets for businesses at all stages. The firm's experience spans a broad range of industries including apparel, automotive, consumer products, food, manufacturing, medical technologies, pharmaceuticals, retail and textiles.

Streambank LLC

Must ReadView All

Textiles | On 23rd Mar 2017

South Korean Samil Spinning acquires Buhler Quality Yarns

South Korean yarn producer Samil Spinning has acquired US based...

Apparel/Garments | On 23rd Mar 2017

E-retailers to pay up to 1% TCS under GST

E-retail marketplaces will need to deduct up to 1 per cent tax...

Textiles | On 23rd Mar 2017

Lanxess to expand chemical intermediates capacity

The Advanced Industrial Intermediates business unit of German...

Interviews View All

Nuno Venda

‘There has been an increase in demand for water based inks, rather than...

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Hannah Lane

Encouragement from brands will motivate supply chains to become more...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search