Home / Knowledge / News / Apparel/Garments / PVH Storybook shows kids style for spring
PVH Storybook shows kids style for spring
04
Mar '11
This spring, Polo Ralph Lauren expands its shoppable children's online storybook collection with the introduction of TheRL Gang: A Magically Magnificent School Adventure. Showcasing Ralph Lauren Childrenswear Spring 2011 collection, the new RL Gang video is narrated by award-winning actress and mother Uma Thurman, and launches globally March 3 on RalphLauren.com/RLGang and Bloomingdales.com/RLGang, and March 31 on TheBay.com/RLGang.

In celebration of the launch, Polo Ralph Lauren is hosting an international search for one lucky child to be cast in an upcoming installment of the RL Gang. The contest, which will live on the RL Gang tab on Ralph Lauren's Facebook page, will allow parents in the US and UK to upload a photo of their child and share that photo with friends and family, asking them to vote for their child. The winning child will be chosen from the group of children with the most votes, flown to New York and cast as a member of the RL Gang!

"We are raising the bar by expanding the retail environment to new platforms," said David Lauren, Executive Vice President of Advertising, Marketing and Corporate Communications. "By delivering a best-in-class virtual shopping experience to both parents and their children, our customers can discover their style in a way that is engaging, informative and entertaining."

The new storybook unveils each character's personality through their individual sense of style by showcasing 17 new looks from the spring collection. If a customer likes a certain outfit, they can choose to view that character's "virtual closet" to shop similar looks.

As Polo Ralph Lauren is dedicated to children everywhere and the preservation of the arts and education, the Company will donate 15% of all proceeds from the first month of sales of the Childrenswear Spring 2011 collection on RalphLauren.com to Room to Grow--a charitable organization chosen by Uma Thurman. Room to Grow is an innovative program which provides parents raising babies in poverty with one-on-one parenting support and essential baby items throughout their children's critical first three years of development.

"Polo Ralph Lauren is committed to bettering the lives of children in need and I'm thrilled to partner with them in supporting Room to Grow - an organization that is very dear to my heart," said Uma Thurman. "I love being able to help another mother who has the same aspirations for her children as I do, but simply does not have the resources."

Polo Ralph Lauren has again partnered with Tikatok.com, the award-winning children's publishing platform owned by Barnes & Noble, to produce the printed hardcover storybook version of The RL Gang. The book will be available beginning March 3 for $16.95 and can be purchased on Barnes & Noble.com and at select Ralph Lauren stores. Tikatok.com will offer the printed book in 12 languages and offer readers the opportunity to personalize the book to create a unique gift. Barnes & Noble.com will also have a digital NOOK Kids Book edition to read on Barnes & Noble's NOOK Color, the first full-color touch Reader's Tablet, and on the NOOK Kids for iPad app. Through May 31, 2011 all of the proceeds from the NOOK Kids Book will benefit Room to Grow.


Must ReadView All

Textiles | On 22nd Jul 2017

Govt constitutes GST Feedback and Action Room

The Government of India has constituted a Feedback and Action Room...

Textiles | On 22nd Jul 2017

India’s cotton textile exports fell in FY17: Tamta

The overall export of cotton textiles from India declined in 2016-17...

Textiles | On 22nd Jul 2017

Stella McCartney, Bolt Threads partner for eco fashion

Fashion designer Stella McCartney has partnered with Bolt Threads for ...

Interviews View All

Headhonchos
Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Abhishek Samdaria
Reflete

GST will certainly reduce a lot of paperwork in future

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X