Home / Knowledge / News / Apparel/Garments / Despite low store count, Adidas records growth in China
Despite low store count, Adidas records growth in China
09
Mar '11
Sports' goods giant, Adidas registered a 3 percent increase in sales in China for the year 2010. As per the annual results for 2010 announced on March 2, the company's sales revenue was €1 billion, an increase of 3 percent.

During the year, Adidas registered rise in sales' revenue in all its top five markets in the world. Overall, the Adidas Group registered sales' revenue of €12 billion, up 15 percent from the previous year. The management of the Group expected less than 10 percent growth but it surpassed the projections with better performance.

Gross margin of the Adidas Group was 47.8 percent in 2010, an increase of 2.4 percent. The main reason for increased gross profit margin is group's reduced discount activities, expanded higher-margin retail business as well as reduction in costs.

As per market watchers of sports' goods, with a better performance in China, Adidas has shown that it has passed the recession time. For the group, it was very hard to survive in 2009 as hundreds of Adidas stores were closed.

In addition to that, the numbers of new Adidas retail outlets were not significant in 2010. In this context, it was more difficult for Adidas to achieve a good growth rate from the existing stores. But the group showed strength and registered better performance.

Fibre2fashion News Desk - China


Must ReadView All

Textiles | On 25th Sep 2017

SVP Group to build $300 mn spinning plant in Sohar

ShriVallabh Pittie Industries (SVP) Group, a diversified yarn...

Apparel/Garments | On 25th Sep 2017

Vietnam textile sector to gain if EU FTA gets ratified

Experts feel the Vietnam-European Union (EU) free trade agreement...

Courtesy: Business Wire

Textiles | On 25th Sep 2017

Invista to use ADN technology at joint project in France

Invista, a leading producer of chemical intermediates, polymers, and...

Interviews View All

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Cindy McNaull
Cordura

We have broad range of options in durable fabrics

Manuj Terapanthi
Texaura

Transparent supply chain and fair trade will boost sustainable market

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

September 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
74.5%
No
12.8%
Skip
12.8%

Total Votes: 47

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
61.7%
No
25.5%
Skip
12.8%

Total Votes: 47

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.2%
No
6.4%
Skip
6.4%

Total Votes: 47

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
70.2%
No
10.6%
Skip
19.1%

Total Votes: 47


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search