Home / Knowledge / News / Apparel/Garments / Despite low store count, Adidas records growth in China
Despite low store count, Adidas records growth in China
Mar '11
Sports' goods giant, Adidas registered a 3 percent increase in sales in China for the year 2010. As per the annual results for 2010 announced on March 2, the company's sales revenue was €1 billion, an increase of 3 percent.

During the year, Adidas registered rise in sales' revenue in all its top five markets in the world. Overall, the Adidas Group registered sales' revenue of €12 billion, up 15 percent from the previous year. The management of the Group expected less than 10 percent growth but it surpassed the projections with better performance.

Gross margin of the Adidas Group was 47.8 percent in 2010, an increase of 2.4 percent. The main reason for increased gross profit margin is group's reduced discount activities, expanded higher-margin retail business as well as reduction in costs.

As per market watchers of sports' goods, with a better performance in China, Adidas has shown that it has passed the recession time. For the group, it was very hard to survive in 2009 as hundreds of Adidas stores were closed.

In addition to that, the numbers of new Adidas retail outlets were not significant in 2010. In this context, it was more difficult for Adidas to achieve a good growth rate from the existing stores. But the group showed strength and registered better performance.

Fibre2fashion News Desk - China

Must ReadView All

(L-R) Mr Shao Bojin, Chairman of Jihua Group and Mr Rohit Aggarwal, President of Huntsman Textile

Textiles | On 28th Oct 2016

Huntsman gets into strategic partnership with Jihua Group

Huntsman Textile Effects, the leading provider of high quality dyes...

Marzoli FT6D roving frames in Sintex’s Unit 2. Coutresy: Marzoli

Textiles | On 28th Oct 2016

Marzoli roving frames erected at Sintex textile division

A total of 48 Marzoli roving frames were erected in units I, II and...

Courtesy: Polartec

Textiles | On 28th Oct 2016

Polartec innovates most breathable waterproof fabric

Polartec, the premium provider of innovative textile solutions, has...

Interviews View All

Victor Chao

‘In future, clothing boundary lines will become increasingly blurred.’

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Sunil Rathore
Lacoste India

‘New vendor is welcome if he offers cost, quality and timely delivery’

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer Prathyusha Garimella is known for blending...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

October 2016

October 2016

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Advanced Search