Home / Knowledge / News / Apparel/Garments / Despite low store count, Adidas records growth in China
Despite low store count, Adidas records growth in China
Mar '11
Sports' goods giant, Adidas registered a 3 percent increase in sales in China for the year 2010. As per the annual results for 2010 announced on March 2, the company's sales revenue was €1 billion, an increase of 3 percent.

During the year, Adidas registered rise in sales' revenue in all its top five markets in the world. Overall, the Adidas Group registered sales' revenue of €12 billion, up 15 percent from the previous year. The management of the Group expected less than 10 percent growth but it surpassed the projections with better performance.

Gross margin of the Adidas Group was 47.8 percent in 2010, an increase of 2.4 percent. The main reason for increased gross profit margin is group's reduced discount activities, expanded higher-margin retail business as well as reduction in costs.

As per market watchers of sports' goods, with a better performance in China, Adidas has shown that it has passed the recession time. For the group, it was very hard to survive in 2009 as hundreds of Adidas stores were closed.

In addition to that, the numbers of new Adidas retail outlets were not significant in 2010. In this context, it was more difficult for Adidas to achieve a good growth rate from the existing stores. But the group showed strength and registered better performance.

Fibre2fashion News Desk - China

Must ReadView All

Courtesy: H&M

Apparel/Garments | On 30th Mar 2017

H&M group's sales increase 7% in 3 months to Feb '17

The H&M group's sales including VAT amounted to SEK 54,369 million...

Textiles | On 30th Mar 2017

Vietnam’s textile & garment exports earn $4bn in Jan-Feb

Vietnam earned $4 billion from textile and garment exports in the...

Textiles | On 30th Mar 2017

India Inc should work for July 1 GST roll out: Fin sec

The Goods and Services Tax (GST) will take India into a very exciting ...

Interviews View All

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Riddhika Shah
SS Homme

'Worsted wool is the ideal fabric for menswear'

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies

March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


Subscribe today and get the latest News update in your mail box.
Advanced Search