Home / Knowledge / News / Apparel/Garments / House of Fraser launches Label Lab Menswear
House of Fraser launches Label Lab Menswear
11
Mar '11
House of Fraser has announced the launch of Label Lab Menswear, a new and exclusive menswear range.

With a sense of faded grandeur, Label Lab is heavily inspired by the offbeat style of London's East End. Integral to the brand is a commitment to design and individuality, aiming to appeal to musicians, artists and free thinkers alike.

The urban casualwear men's clothing collection features lived-in leather shirts, biker jackets and work-wear inspired denim. Ticking striped shirts in heavy woven cotton, distressed raw-edged jersey, and the obligatory printed t-shirt form essential style must-haves which give the new label its individual DNA.

A monochrome palette of bone white and washed-out vintage shades of black are punctuated by off-colour hues that give the collection its authentic, worn-in feel. Oil stained earthy shades, faded blood red and chalky sun-bleached blues work well in a variety of deconstructed shapes and cuts.

Drop-crotch khaki denim trousers look great worn with cherished vintage high-tops, while crumpled leather shirts add textural depth to the collection. Interest is added through print in the form of 'Op' art graphics and surrealist Victorian style prints across a wide range of men's t-shirts.

The marketing campaign is being fronted by Tall Ships; an emerging Brighton based 3-piece band who will feature within the brand's print and digital media content. Having already played with The Futureheads and hotly tipped by BBC Radio 1 and NME Magazine, Tall Ships encapsulate Label Lab's attitude, echoing the attributes of the collection making them the perfect front men.

Sure to be a hit amongst the Hackney faithful and their creative neighbours further afield,

Label Lab sets a new precedent for individual style in men's fashion.

Label Lab will join the House of Fraser menswear collection alongside brands such as Barbour, Aquascutum, Desigual and Superdry.

House of Fraser


Must ReadView All

Indian govt relaxes cabotage rule for cotton transport

Textiles | On 25th May 2018

Indian govt relaxes cabotage rule for cotton transport

The Government of India has relaxed cabotage rules for transportation ...

Courtesy: Teejay Lanka

Textiles | On 25th May 2018

Teejay Lanka doubles production capacity at Indian mill

Teejay Lanka, one of Sri Lanka’s largest textile manufacturers, has...

Courtesy: Messe Frankfurt/Yarn Expo Autumn edition

Textiles | On 25th May 2018

Yarn Expo Autumn 2018 scheduled earlier

Over 500 exhibitors are expected at the Yarn Expo Autumn 2018, being...

Interviews View All

Milind Khandwe
Hindoostan Innovation Centre

‘Modern technical textile is an indispensable tool for science and...

Top executives
Textile industry, India

The event should be organised every year

Divyesh Mashruwala
Akshar Industries

Surat dominates foiling, embossing and pleating

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Cigdem Akin
Cigdem Akin

She has carved a niche for herself as the national brand of Turkey. Her...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Rupa Sood and Sharan Apparao
Nayaab

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search