Home / Knowledge / News / Apparel/Garments / Brocade unveils Kidology – designer kidswear
Brocade unveils Kidology – designer kidswear
Mar '11
Kids now have a reason to rejoice, look stylish and fashionable with the introduction of Kidology - the ready-to-wear kids' designer clothing and accessories collection at Brocade - the fashion store. Kidology, the label that incorporates Western, Indian, as well as fusion inspirations, unique contemporary designs, high quality and eco-friendly fabrics was launched over a grand kids fashion show.

The Kidology team of designers includes Gaurav Gupta, Ritu Kumar, Gauri & Nainika Karan, Malini Ramani, Namrata Joshipura and in-house designer Maya Nocon and caters to the age group spanning 0-10 yrs offering kids wear and accessories including handbags, shoes and jewellery. The clothing and accessories range available in Kidology represents the cool urban style of the generation today!

The fashion show held at Brocade saw renowned Kolkata based designer Abhishek Dutta's son Aryansh Dutta, Samaira Vyas, daughter of acclaimed singer Sadeep Vyas and Rayed Nafis – son of sought after Nutritionist Hena Nafis among others take to ramp displaying the fabulous collections. The charm of the kid models was further enhanced by matching accessories like stylish fine jewellery and hand bags. The show was choreographed by Niti Tamang, State level winner of Boogie Woogie in 2005.

Commenting on the occasion Mr. Irendra Chhabra, Chief Executive Officer – Retail Division, Baid Group said,” Fashion is for all and we wanted to extend our offerings from grown-ups to kids. We are very excited about our relationship with Kidology whose great quality and designer labels, will no doubt, be highly appreciated by our discerning consumers in Kolkata.”

Ms. Neha Sachar Mittal, Joint Managing Director, Kidology, “ I think all the parents who ever wished for comfortable high –end, superior quality apparel and accessories for their little ones that are unique yet super stylish. Kidology is the answer to their prayers. The vision behind Kidology is to develop a lifestyle concept which incorporates various spheres of design under its umbrella and it's this ideology that makes Brocade the ideal place to house Kidology.”

BAID Group

Must ReadView All

Textiles | On 29th Apr 2017

Textile sector may have uniform GST rate: Irani

The textile sector could have a uniform Goods and Services Tax (GST)...

Textiles | On 30th Apr 2017

Government revamping tech mission on cotton

Indian Government is working to revamp the technology mission on...

Apparel/Garments | On 30th Apr 2017

Columbia Sportswear records Q1 net sales of $543.8 mn

Columbia Sportswear Company has announced record net sales of $543.8...

Interviews View All

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Smita Murarka

‘There is huge demand in the Indian lingerie market for non-wired styles.’

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Kevin Nelson

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Robert Brunner

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Sonam & Paras Modi

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search