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vineyard vines as Official Style of Kentucky Derby
16
Mar '11
Brothers Shep and Ian Murray, CEOs and Co-Founders of vineyard vines are proud to announce their multi-year licensing partnership with Churchill Downs Racetrack, which hosts America's premier horse racing and entertainment event, the Kentucky Derby.

Exclusively named as the "Official Style of the Kentucky Derby," vineyard vines has rolled out a custom-designed line of clothing and accessories for men and women. This is the first time that Churchill Downs has partnered with a clothing brand to create an official fashion collection associated with the Kentucky Derby, a one of a kind, world class sports and entertainment event held annually on the first Saturday in May.

The collection vineyard vines for Kentucky Derby will debut in April 2011. The line was inspired by all aspects of the Kentucky Derby, including print names like: "Run for the Roses," "Lucky Shoes," and "Off to the Races." The collection will offer a variety of fashion items, including sports jackets, shirts, ties and belts for men; dresses, tops, scarves, hats and handbags for women; and sportswear for both genders.

The vineyard vines for Kentucky Derby collection will be sold at all vineyard vines free-standing stores and selected wholesale accounts and department stores nationwide, as well as through the official Kentucky Derby online store and at vineyardvines.com.

"This is a wonderful opportunity for us," commented Ian Murray, CEO and co-founder of vineyard vines. "We are thrilled to partner with one of the country's most time-honored institutions."

"We are excited to partner with vineyard vines on our first officially licensed collection of fashion apparel and accessories for the Kentucky Derby," said Casey Cook, vice president of brand development and marketing for Churchill Downs. "The vineyard vines for Kentucky Derby collection is fresh, stylish and conveys the sense of fun and excitement that people around the world associate with the Kentucky Derby lifestyle. We look forward to launching the line this spring in time for the 137th 'Run for the Roses' at Churchill Downs."

vineyard vines


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