Home / Knowledge / News / Apparel/Garments / vineyard vines as Official Style of Kentucky Derby
vineyard vines as Official Style of Kentucky Derby
16
Mar '11
Brothers Shep and Ian Murray, CEOs and Co-Founders of vineyard vines are proud to announce their multi-year licensing partnership with Churchill Downs Racetrack, which hosts America's premier horse racing and entertainment event, the Kentucky Derby.

Exclusively named as the "Official Style of the Kentucky Derby," vineyard vines has rolled out a custom-designed line of clothing and accessories for men and women. This is the first time that Churchill Downs has partnered with a clothing brand to create an official fashion collection associated with the Kentucky Derby, a one of a kind, world class sports and entertainment event held annually on the first Saturday in May.

The collection vineyard vines for Kentucky Derby will debut in April 2011. The line was inspired by all aspects of the Kentucky Derby, including print names like: "Run for the Roses," "Lucky Shoes," and "Off to the Races." The collection will offer a variety of fashion items, including sports jackets, shirts, ties and belts for men; dresses, tops, scarves, hats and handbags for women; and sportswear for both genders.

The vineyard vines for Kentucky Derby collection will be sold at all vineyard vines free-standing stores and selected wholesale accounts and department stores nationwide, as well as through the official Kentucky Derby online store and at vineyardvines.com.

"This is a wonderful opportunity for us," commented Ian Murray, CEO and co-founder of vineyard vines. "We are thrilled to partner with one of the country's most time-honored institutions."

"We are excited to partner with vineyard vines on our first officially licensed collection of fashion apparel and accessories for the Kentucky Derby," said Casey Cook, vice president of brand development and marketing for Churchill Downs. "The vineyard vines for Kentucky Derby collection is fresh, stylish and conveys the sense of fun and excitement that people around the world associate with the Kentucky Derby lifestyle. We look forward to launching the line this spring in time for the 137th 'Run for the Roses' at Churchill Downs."

vineyard vines


Must ReadView All

ITC, ICS tie up to help Moroccan textile value chain

Textiles | On 21st Apr 2018

ITC, ICS tie up to help Moroccan textile value chain

The International Trade Centre (ITC) has partnered with ICS, which...

Bangladesh garment manufacturers call for fair pricing

Apparel/Garments | On 21st Apr 2018

Bangladesh garment manufacturers call for fair pricing

Bangladesh garment manufacturers want a ‘commensurate adjustment’ by...

Pak ministry proposes extension to PM package for 2018-19

Textiles | On 21st Apr 2018

Pak ministry proposes extension to PM package for 2018-19

Pakistani textile ministry has reportedly proposed extending the...

Interviews View All

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Top executives
Fashion houses, India

With technology, it has become easier to ensure IPR

Victor Chao
Esmetex

‘In future, clothing boundary lines will become increasingly blurred.’

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


April 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.9%
No
12.6%
Skip
17.5%

Total Votes: 103

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.1%
No
29.1%
Skip
7.8%

Total Votes: 103

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.4%
No
8.7%
Skip
3.9%

Total Votes: 103

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
82.5%
No
7.8%
Skip
9.7%

Total Votes: 103


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search