Home / Knowledge / News / Apparel/Garments / N Brown's new label Fabrici targets 50+ women
N Brown's new label Fabrici targets 50+ women
Mar '11
N Brown Group plc, the internet and catalogue home shopping company, announces the launch of “Fabrici”, a new brand targeting 50+ women. Fabrici addresses a gap in the market for sophisticated, quality clothing for the mature woman, offering a unique alternative to the traditional mail order and high street contemporary fashion.

Fabrici will fit alongside other brands, such as Marisota, and underpins N Brown's strategy to provide customers with quality, timeless fashion in a wide ranges of sizes.

Fabrici is the latest in a recent string of successful N Brown brand launches, including Jacamo, which is now the fastest growing brand in the portfolio. N Brown expects Fabrici to continue the strong performance of new names and is aiming to recruit new customers to the brand through marketing initiatives such as internet and magazine advertising.

Fabrici is being launched following a study conducted by N Brown, which identified a new group of potential customers not currently catered for by the current portfolio of brands. These customers are more internet savvy, stylish and sophisticated, and looking for clothing that meets the demands of their busy, diverse lifestyles, with products that fit all sizes and shapes.

The research also showed that customers are keen to have a designer feel to their clothes. John Hinchcliffe, Marketing Director, N Brown Group said: “We are very excited about the introduction of our new brand Fabrici which opens up a whole new market for N Brown to penetrate. Fabrici is a unique addition to our growing portfolio of catalogues and as demonstrated through our recent study, we have listened closely to our customers and are confident Fabrici is the quality, designer brand they are now seeking.”

N Brown Group plc

Must ReadView All

Textiles | On 29th Apr 2017

Textile sector may have uniform GST rate: Irani

The textile sector could have a uniform Goods and Services Tax (GST)...

Textiles | On 30th Apr 2017

Government revamping tech mission on cotton

Indian Government is working to revamp the technology mission on...

Apparel/Garments | On 30th Apr 2017

Columbia Sportswear records Q1 net sales of $543.8 mn

Columbia Sportswear Company has announced record net sales of $543.8...

Interviews View All

Saket Garg
Garg Corporation

The biggest challenge is lack of skilled workforce and competition from...

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Karel Williams
Dow Microbial Control

'Silvadur is most rapidly adopted in areas where hygiene-conscious and...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


news category

Related Categories:
April 2017

April 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.


Browse Our Archives


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search