Home / Knowledge / News / Apparel/Garments / Carlsbad 5000 welcomes New Balance
Carlsbad 5000 welcomes New Balance
19
Mar '11
Global athletic leader New Balance announced the signing of an official sponsorship deal with the historic Carlsbad 5000. The company will serve as the official footwear and apparel sponsor of this year's 26th annual race, which will be held in Carlsbad, CA on Sunday, April 3, 2011.

The Carlsbad 5000, the world's fastest 5K, features a 3.1 mile seaside course, scenic views and a post-race “Party by the Sea”. The annual event features a series of nine races, including a highly competitive elite division that has been the site of 16 world records and 11 American records.

“New Balance is thrilled to become a sponsor of the prestigious Carlsbad 5000,” says Josh Rowe, running marketing manager at New Balance. “The race is rich in history and as such it attracts both elite and everyday runners. There is an excellent opportunity to for us to highlight our innovative footwear, apparel, and unique brand attributes to runners of all abilities.”

As the official footwear and apparel sponsor of the race, New Balance will showcase their performance running collection at the weekend's Health and Fitness Expo, provide a technical performance top as the official participant shirt and offer a new line of Carlsbad 5000 branded performance merchandise – which will be available to runners all weekend at the race expo. Race and volunteer staff will also be outfitted in New Balance products.

“We are thrilled to welcome New Balance as a partner,” said Shannon Davis, Event Manager. “The Carlsbad 5000 has built a proud legacy over the last 26 years as a premier running event and New Balance shares that vision in both the quality of their gear and their commitment to the race.”

The Carlsbad 5000 began in 1986 and quickly established the 5K (3.1 mile) as a recognized racing distance, eventually outpacing the 10K as the most popular running distance in the country. Elite runners annually seek to test their speed at the historic event, while thousands of everyday runners, families and spectators along the course share in the accomplishment of the finish line.

Races will begin at 7:05am on Sunday, April 3rd with nine races designed to include walkers, wheelchair athletes and runners of all abilities. At 12:15pm, the world's fastest athletes will toe the start line in the Elite Invitational. Participants can relax and enjoy the beer garden as they celebrate their own accomplishment and watch the elites vie for a lucrative prize purse and a new world record.

Race weekend kicks off with the Junior Carlsbad on Saturday, April 2. More than 2,500 children ages two-12 will take part in a variety of age appropriate races of varying distances.

A free Health & Fitness Expo takes place on race weekend, running from 7 a.m. to 2 p.m. Saturday, April 2 and 6:30 a.m. to 1 p.m. on Sunday, April 3. Located on Roosevelt Street between Grand Avenue and Carlsbad Village Drive, the Expo serves as Carlsbad 5000 race registration headquarters, allowing participants to pick up their race number, timing chip, t-shirt and goodie bag.

Carlsbad 5000


Must ReadView All

Textiles | On 22nd Jul 2017

Govt constitutes GST Feedback and Action Room

The Government of India has constituted a Feedback and Action Room...

Textiles | On 22nd Jul 2017

India’s cotton textile exports fell in FY17: Tamta

The overall export of cotton textiles from India declined in 2016-17...

Textiles | On 22nd Jul 2017

Stella McCartney, Bolt Threads partner for eco fashion

Fashion designer Stella McCartney has partnered with Bolt Threads for ...

Interviews View All

Cyril Pereira
Reed Exhibitions India, organiser of Asian Machine Tool Exhibition 2016

'Major problem in the textile machinery manufacturing industry is the lack ...

Evelyne Cholet
UCMTF

‘France had a reputation of being big in new ideas, but poor in marketing...

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X