Home / Knowledge / News / Apparel/Garments / Li Ning Group will set its eyes on mainstream market
Li Ning Group will set its eyes on mainstream market
Mar '11
Li Ning Company Limited, one of the leading sports brand enterprises in China, announces its results for the year ended 31 December 2010. Revenue grew by 13.0% to RMB9,478.5 million. Profit attributable to equity holders recorded a year-on-year growth of 17.4% and fetched to RMB1,108.5 million, while earnings per share increased by 16.6% to RMB105.84 cents.

The Board of Directors has resolved to recommend payment of a final dividend of RMB19.97 cents per ordinary share. Including the interim dividend of RMB22.15 cents per ordinary share already paid during the year, total payout for the year amounted to RMB42.12 cents per ordinary share (2009: RMB36.12 cents).

In 2010, the Group's core brand, the LI-NING brand achieved revenue of RMB8,734,294,000, accounting for 92.1% of the Group's total revenue and representing an increase of 13.5% as compared with 2009, which was broadly in line with the overall industry growth for the year. Among the different product categories, equipment products recorded a faster growth, which was attributable to the higher sales growth achieved by badminton products than the industry's average.

"In 2010, we continued to strengthen our core competencies in branding, product, sales channel and supply chain management. Nonetheless, the increasingly competitive market, growing sophistication of consumers and rapid urban development in China prompted changes in the sporting goods industry in China. This posed challenges to brand owners and instigated reforms to their business models.

"To meet today's consumer needs and to capture the value-driven mainstream market, based on our analysis of the development trends for the sporting goods industry in China, we must take proactive steps to initiate changes in order to enable the Group to enjoy long term, sustainable growth," said Mr. Li Ning, Chairman of the Group.

Mr. Li concluded, "Some 10 years ago, the Group found itself at a similar cross-road that called for decisive action on the direction of the Group's future development. Although the process went through twists and turns, the success of the changes laid a foundation for the Group's subsequent decade-long spectacular growth and reinforced the LI-NING brand's market position today.

"In light of the changes China and international markets are experiencing today, we once again find ourselves in a critical moment in history when we must rise up to meet the challenges and capitalise on the opportunities available to us."

"2011 marks a year during which the Group will initiate adjustments to the implementation of its business strategy. Notwithstanding the difficulties and challenges that lay ahead, with our clearly defined objectives, our unrelenting implementation and the uncompromising efforts of our team, we firmly believe that our investments, contributions and commitment to reform will translate into a firm footing to support another stage of rapid growth in the forthcoming development cycle, while realizing our goal of becoming a world-class sports brand. Let's 'Make the Change'!"

Click here for more details

Li Ning Company Limited

Must ReadView All

Courtesy: Fancycrave.com from Pexels

Apparel/Garments | On 22nd Jun 2018

EU's retaliatory duty on US apparel takes effect

As part of the three-pronged response outlined by the European...

NCC applauds House passage of farm legislation

Textiles | On 22nd Jun 2018

NCC applauds House passage of farm legislation

The National Cotton Council (NCC) of the US has welcomed the passage...

Courtesy: Roman Pohorecki from Pexels

Apparel/Garments | On 22nd Jun 2018

UK launches inquiry on sustainability of fashion industry

The Environmental Audit Committee of the UK Parliament has launched...

Interviews View All

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Victor Chao

‘In future, clothing boundary lines will become increasingly blurred.’

Anvita Mehra
Confidential Couture

‘It is going to take some time for Indian buyers to get accustomed to...

Akshat Chaudhary

Aizome, Asia's first Fairtrade denim brand, is all set to launch next...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Kai Poehler
Voith Paper GmbH & Co. KG

The glass mat industry is growing by five to eight per cent annually. Kai...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Eric Scholler

The Indian market has huge potential in technical textiles, and by far,...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search