Home / Knowledge / News / Apparel/Garments / AMG unveils Spring Summer collection for Dockers
AMG unveils Spring Summer collection for Dockers
21
Mar '11
Mohammed Al Madani CEO & Chairman of Al Madani Group (AMG), Sole distributors of Levi's and Dockers products in the UAE announced the launch of the Spring Summer '11 collection. The new collection is now available in Dockers stores in Diera City Centre & Dubai Mall.

The Group CEO & Chairman said “The spring summer 2011 collection are a “must haves” in any Mans wardrobe. The collection focuses on simplicity. This season Dockers Khaki's plays an important role & is predicted to be the choice of the season.”

Spring/Summer 2011: True Character

Dockers collection for Spring/Summer 2011 isn't so much inspired by the great American Western Plains of Montana, but rather the expanse high desert of Texas, in particular the city of Marfa. Virtually unspoiled by modern technology, Marfa has become somewhat of a Mecca for those yearning for a simpler, more raw or rugged way of life. A hub for struggling artists, young designers or budding architects, the fact that Marfa played home to the minimalist artist Donald Judd for the last two decades of his life, only amplifies the importance of the place.

The Dockers brand has grasped the very spirit of Marfa, Texas, not just the sun drenched colors, the look and feel of the architecture, the expanse of open sky and the miles of rugged landscape, but the freedom and unlimited possibilities it represents, whether traveling on a lonely highway or on a winding narrow road. Spring/Summer 2011 introduces a new kind of modern garb, a head-to-toe Khaki look injected with a shot of color.

Khaki on Khaki is forecast as a leading trend for Spring/Summer 2011; a play of layering various Khaki variations textures and finishes one on top of the other. The Dockers Fatigue pant worn with a white t-shirt, bright polo shirt and zip hooded sweater is one fine example.

The Pleated Pant, which made a welcome return last season, is still on trend with a larger fit portfolio for Spring/Summer 2011, so to is the Utility Pant, its cut-and-sew heritage the essence of its early origination in the mid-1880s. The Dockers D-0 fit has also been refreshed this season, making it the must-have skinny fit Khaki pant this Summer.

America's 'Country Club Chic' of the sixties inspires Shorts, Shirts and Polo Shirts with a range fresh from the archives of celebrated American photographer Slim Aaron's. Bold, bright and brash are the three key words, with the vast Texan desert skies inspiring a rich colour pallette of blues, purples, oranges and yellows. Shirting is classic yet contemporary in cut, pattern (it is all about stripes) and style.

Polo tops are designed in colors that are made to be seen! A similar story carries across shorts with checkered plaid styles reminiscent of America's great golfing heroes of the 50s and 60s. Only Dockers Tailored Shorts give a more conservative story; straight fit and cut shorter on the thigh this season, they can be dressed up with a Bibbed Shirt, a white cotton shirt or dressed down with a simple bold graphic t-shirt.


Must ReadView All

Arvind Limited executive directors Punit Lalbhai (left) and Kulin Lalbhai explaining the project to Gujarat chief minister Vijay Rupani. Courtesy: Arvind Ltd

Apparel/Garments | On 18th Oct 2017

Arvind to set up mega apparel facility in Gujarat

Arvind Limited, one of India’s largest textile to retail...

Clash over monetary payment by UK at Brexit talks

Textiles | On 18th Oct 2017

Clash over monetary payment by UK at Brexit talks

The European Union (EU) and the United Kingdom (UK) are clashing over ...

Cotton stocks accumulating everywhere outside of China

Textiles | On 18th Oct 2017

Cotton stocks accumulating everywhere outside of China

Global cotton stocks outside of China are expected to rise by nearly...

Interviews View All

Cindy McNaull
Cordura

We have broad range of options in durable fabrics

Karan Suratwala
Key Textile Accessories Private Limited

Chinese imports are destroying the supply chain

Ghanshyam Ghoghari
Kimora Fashion

Bridalwear is not about reds and whites anymore

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Nisha Chanda
Whistling Woods International School of Fashion

<div>A lack of upgraded courses in costume designing and fashion as per...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

October 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
77.3%
No
13.6%
Skip
9.1%

Total Votes: 66

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
60.6%
No
28.8%
Skip
10.6%

Total Votes: 66

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
84.8%
No
10.6%
Skip
4.5%

Total Votes: 66

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
74.2%
No
12.1%
Skip
13.6%

Total Votes: 66


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search