PPR unveils multi-tiered sustainability initiative

23 Mar '11

4 min read

PPR's premiere Sportlifestyle brand, PUMA, has applied a groundbreaking methodological approach to measuring and costing their use of ecosystems and their ecological footprint. This is the initial step to measuring the full economic impact on ecosystem services by PUMA and its supply chain and the delivery of the first-ever Environmental Profit and Loss (EP&L) account statement*. PPR HOME will take a leadership role in building understanding and support for this corporate shift, encouraging others within the industry to share PUMA's pioneering efforts towards fully-integrated reporting.

As shown by these initiatives, PPR HOME moves beyond the conventional CSR approach and promotes a new business paradigm whereby the attainment of sustainability is driving creativity and innovation, and vice versa, to build businesses that deliver financial, social and environmental returns.

“In uniting its brands behind the PPR HOME initiative, PPR can make a unique contribution towards finding sustainable solutions and has an opportunity to reconsider products and services as a means to challenge the present way of doing things; set the pace for a new, more sustainable consumerism; redefine sustainable shareholder value; and build businesses that meet the needs of an evolving society“, said Jochen Zeitz, PPR Chief Sustainability Officer.

PPR HOME's focus is on:

• internal initiatives
• non-profit initiatives
• and for-profit investments.

PPR HOME centers on 4 interconnected programs: Leadership (leading a corporate paradigm shift both externally and internally); Humanity (enhancing the social, economic and environmental wellbeing of communities in PPR's spheres of operation); Ecology (mitigating PPR's footprint via reduction, offsets and investing in the environment); and Creativity (creating sustainable solutions to support global sustainability).

PPR Group

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