Home / Knowledge / News / Apparel/Garments / Italian Freee ready to enter UK market
Italian Freee ready to enter UK market
23
Mar '11
Cheltenham-based Colin Higgins and Associates has been appointed by up and coming Italian clothing brand, Freee, to help launch the brand to the UK market.

The launch kick-started this month with Welsh rugby team the Ospreys, modeling the clothes alongside Italian models in a fashion shoot managed by the CH&A team. A range of shots were taken in a studio and on a beach in Wales and will now be used in a nationwide advertising campaign including in-store point of sale, city billboards and fashion trade and consumer press.

The Freee brand, which is already well established throughout Italy, is a youth-orientated designer brand incorporating a range of tee-shirts, dresses, and sweat shirts with an urban-chic sense of style.

Colin Higgins & Associates has been supporting businesses with PR and marketing since 1996, working for a range of local, regional and national clients.

Natalie Wignall, Associate Director, Public Relations says,

“We are delighted to be involved in such a high-profile campaign. Cheltenham is a creative centre with talent that can compete on an international scale; as with this campaign, we have demonstrated that businesses no longer feel it is necessary to go to London to have a top agency working for them."

CH&A will handle the UK launch of Freee and subsequent marketing activity, around the S/S 2011 collection.

Freee

Must ReadView All

Courtesy: Walmart

Apparel/Garments | On 23rd Mar 2017

Walmart acquires ModCloth

Walmart has acquired the assets and operations of ModCloth, one of...

Textiles | On 23rd Mar 2017

SIMA advises mills to avoid panic buying of cotton

The Southern India Mills' Association (SIMA) is advising mills to...

Apparel/Garments | On 23rd Mar 2017

Tulip Retail, True Fit personalise in-store shopping

Tulip Retail, a mobile application platform built exclusively for...

Interviews View All

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Rahul Bhadani
Looksgud

Navigating through catalogues is a bit hasslesome

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search