Home / Knowledge / News / Apparel/Garments / Short Hat Company expands reach after ownership change
Short Hat Company expands reach after ownership change
23
Mar '11
New owners bring a new sense of fashion, functionality and eco-friendliness to Short Hat Company, a fast-growing business dedicated to creating beautiful, quality hats that satisfy the needs of both children and parents.

Tom and Tracy Sailors of Omaha, NE acquired Short Hat Company from its original owners in 2010. Since then, the Sailors have added nearly 50 boutiques to their dealer roster and have increased overall sales 300% in 2011 compared to this time last year. Retail giant Von Maur will begin carrying select styles in the Fall 2011 at locations in Omaha and throughout the midwest.

For the Sailors, the Short Hat brand, launched in 2007, was interesting on a personal and professional level.

"For two years, Short Hat Company was a supplier at one of our other companies," says Tom Sailors. "We had always been huge fans of the brand and were interested in moving to the wholesale side of the business, so this was a nice fit."

Classically-styled and built for high performance, Short Hat Company hats solve some of the most perplexing parent-child winter wear challenges, putting an end to the "hats-on, hats-off game" so prevalent during the cold weather months. Some of the unique features built into each piece of Short Hat Company headwear include:

• Brimmed hats with padded Coolmax headband to eliminate the scratch factor and wick away moisture,
• True fit adjustable backs that provide the perfect fit without the binding feel of elastic,
• Unique, designer fabrics and yarns chosen for their comfort and durability.

These features are responsible for the surge in popularity of Short Hat hats. A focus on sustainability promises to push brand love even higher.

"Sustainability has been a priority for Short Hat Company from day one," explains Tom Sailors.

Yarns – prized for their quality, softness and warmth – have traditionally been sourced from Argentina. But now, in addition to its attention to style and comfort, Short Hat Company is meticulously selecting fibers for their hats that are either organic or recycled. Tracy Sailors elaborates: "We source organic and renewable fibers whenever possible, and we use recycled plastic visors in our brimmed caps."

The company is also taking measures to reduce their environmental impact in the office by creating collateral materials out of 100% recycled paper from 100% renewably-powered mills, printed by hand using soy inks.

From the start in 2007, Short Hat Company has been focused on providing both protection and fashion that suits the needs of parents and kids alike. The Sailors say the company's tradition of excellent craftsmanship will continue, relying on manufacturing operations that uphold fair labor practices by providing employees with fair wages and a safe, comfortable work environment.

Short Hat Company


Must ReadView All

Equate posts best Q12018 results since inception

Textiles | On 21st May 2018

Equate posts best Q12018 results since inception

Equate Group's first quarter results for 2018 are the best since its...

India’s GDP expected to grow by 7.7% in Q1 2018: Report

Textiles | On 21st May 2018

India’s GDP expected to grow by 7.7% in Q1 2018: Report

India’s gross domestic product (GDP) is expected to grow at the rate...

Courtesy: OmniBloq

Textiles | On 21st May 2018

Bolger & O’Hearn to display OmniBloq DWR at Techtextil

Bolger & O’Hearn, a leading specialty chemical company, will showcase ...

Interviews View All

Nitin Soni
Dolphin Jingwei Machines

Taxation policies need to be made simpler

Top executives
Textile industry

Union budget 2018-19 will have positive impact on apparel industry

Top executives
Textile industry

GST has levelled the playing field to an extent

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Nitesh Mittal

Kusumgar Corporates is a leading manufacturer of technical textiles and...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Judy Frater
Somaiya Kala Vidya

Among the many honours showered on Frater, including Fulbright and Ford...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


May 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search