Home / Knowledge / News / Apparel/Garments / Muhammad Ali signs with IMG Licensing
Muhammad Ali signs with IMG Licensing
23
Mar '11
Muhammad Ali Enterprises LLC, (MAE) which controls all licensing rights for legendary boxer and humanitarian Muhammad Ali, announced they have selected IMG Licensing, a division of global sports, fashion and media company, IMG Worldwide, for consumer products licensing.

The 1960 Olympic Gold Medallist and three-time world champion boxer dominated the sport over two decades as no other boxer has ever done before or since. Ali captivated the world with instantly classic bouts such as "Thrilla in Manila" and "Rumble in the Jungle."

Retired from boxing for decades, Ali has transcended sports and has become an iconic humanitarian figure. His international goodwill missions and fundraising have delivered food and medical supplies to tens of millions of people -- especially children -- making him one of the most recognized and respected persons around the world.

Under the multi-year agreement, IMG Licensing will act exclusively as representation for the brand in Europe and Asia. This new agreement will see IMG combine its extensive knowledge of the boxer's life with its global capabilities in product licensing, providing opportunities to extend the brand to new consumer touch points.

IMG Licensing will seek opportunities in both traditional sports licensing categories including memorabilia and apparel, as well as new business areas that capture and leverage the showman and essence of Muhammad Ali.

Kelly C. Hill, Vice President of Worldwide Licensing for Muhammad Ali Enterprises, commented, "IMG is clearly the leader in sports licensing of all kinds, but what attracted us most is their proven track record in developing new and innovative licensing concepts that leverage the characteristics of brands and iconic personalities outside of the natural core competency."

Bruno Maglione, Executive Vice President and Global Managing Director, IMG Licensing, added, "Ali is simply the greatest boxer ever and IMG Licensing is honoured to be entering into this partnership with Muhammad Ali Enterprises. Ali's inspiring personal journey, his achievements both in and out of the ring and his devotion to humanitarian efforts are all material for branded concepts and product ideas that can generate interest from Ali fans old and new."

IMG Worldwide Inc


Must ReadView All

Digital textile printing sector to grow by 20% by 2020

Textiles | On 18th Jun 2018

Digital textile printing sector to grow by 20% by 2020

The digital textile printing sector is expected to have a compound...

Courtesy: Hela Clothing

Apparel/Garments | On 18th Jun 2018

Hela's latest label revolves around underwear, sleepwear

The latest collection of Sri Lanka’s Hela Clothing is revolves mostly ...

Kenya levies higher duties on mitumba import

Apparel/Garments | On 18th Jun 2018

Kenya levies higher duties on mitumba import

Kenya’s treasury secretary Henry Rotich recently raised the duty on...

Interviews View All

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Poojaa Kumar Deepak
Zeven

Zeven's performance sports apparel is designed for the Indian body type,...

Sunil Kumar Sharma
Loknayak JPNSSSG Ltd

'The blend of cotton–linen yarn has high demand in the domestic and...

Urmil Arya

Sushila International, a well established textile organisation established ...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Apurva Kothari

No Nasties was the first fashion brand in India to make 100 per cent...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search