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Sonakshi Sinha – New face of Provogue
Mar '11
Bollywood's newest entrant Sonakshi Sinha has been picked by Provogue India to be the brand ambassador of its women's wear collection.

The brand recognized the actress as a strong and most suitable personality to represent their vibrant and colourful collection of women's wear.

Hrithik Roshan too for last two years is associated with the brand as its brand ambassador.

Prior to the current association, other Bollywood stars like John Abraham, Katrina Kaif, Fardeen Khan, Saif Ali Khan and Esha Deol have also endorsed the brand.

Nikhil Chaturvedi, Managing Director of Provogue said that, the brand has established itself as a young, edgy and ambitious brand, with intrepid people who love to don their attitude, and now with this association with Sonakshi Sinha, they are certain that, they have laid their hands on the best and invested in someone who best personifies the next generation of Indian youth in all her essence and who's traits well match with that of the brand's.

Sonakshi, who is a certified fashion designer speaking on the association said that, being an envoy of a women's wear brand with Hrithik Roshan as a male counterpart is a great opportunity for her, particularly at this stage of her career.

Further, she said that she is glad to be the brand ambassador of Provogue as she feels she could get to the brand what all they are after, that is youth, confidence and spunk.

Fibre2fashion News Desk - India

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