Home / Knowledge / News / Apparel/Garments / Sports Authority partners with MLL
Sports Authority partners with MLL
29
Mar '11
Major League Lacrosse (MLL), the premier professional outdoor lacrosse league, announced Monday a major deal naming Sports Authority Inc., the premier full-line sporting goods retailer, as an Official Partner of Major League Lacrosse beginning in March, 2011.

“Sports Authority is an industry leader in providing quality, brand-name sporting goods and we are thrilled to launch this strategic partnership with such a powerhouse company,” said Major League Lacrosse Commissioner David Gross. “MLL's partnership with Sports Authority is a testament to the growth of our league in mainstream professional sports and we look forward to collaborating with SA this season.”

Under terms of the agreement, Sports Authority will become the exclusive national sporting goods retailer of the MLL.

“Sports Authority has been a long-time supporter of lacrosse at all levels—youth as well as professional—and is honored to officially partner with Major League Lacrosse,” said Jeff Schumacher, Chief Marketing Officer of Sports Authority. “We believe in this dynamic fast-paced sport and its ability to create a passionate fan base as well as motivate youth to be active.”

As part of the partnership, Sports Authority will be synonymous with Major League Lacrosse. From a broadcast standpoint, Sports Authority will be the title sponsor for all forty games that are televised either on ESPN2 or through syndication. In addition to television, Sports Authority will be the title sponsor of all 40 MLL games streamed online at ESPN3.com. As part of this title sponsorship they will receive commercial units, in-game features and billboards.

As the title sponsor of “Inside the MLL,” a weekly 30-minute magazine show, Sports Authority will help support the league's efforts in providing fans with highlights, features, game previews and capturing the lifestyle of Major League Lacrosse players. Sports Authority will also be the title sponsor of “Inside the Team,” a weekly 10 minute show for each MLL club.

The All-Star Game will now be known as “The Sports Authority MLL All Star Game” and the retail giant will also become the title sponsor of the League's playoff series coining the event as “The Sports Authority MLL Championship Weekend presented by Warrior”.

Sports Authority will be featured on the official game jerseys of two Major League Lacrosse teams. The Rochester Rattlers and The Denver Outlaws will proudly display the SA logo on their game jerseys and shorts.

In stadium, Sports Authority will be prominently featured with field level signage, goal post signage, on-field contests, interactive fan zone displays, couponing, video board and public address announcements and ads in the game day magazine.

From a digital standpoint, Sports Authority will be prominently displayed on the majorleaguelacrosse.com website as well as the presenting sponsor of the soon to be released MLL and team mobile apps.

SA and MLL will work together to create both national and grassroots activation programs specifically designed to reach both brand objectives.

Sports Authority Inc


Must ReadView All

Indian govt approves special package for leather, footwear

Textiles | On 16th Dec 2017

Indian govt approves special package for leather, footwear

The Union Cabinet chaired by PM Narendra Modi has approved a special...

EU parliament resolution calls for Cambodia sanctions

Apparel/Garments | On 16th Dec 2017

EU parliament resolution calls for Cambodia sanctions

Following the ongoing crackdown in Cambodia on the opposition and...

Affordable prices to be hit if US pulls out of NAFTA: NRF

Apparel/Garments | On 16th Dec 2017

Affordable prices to be hit if US pulls out of NAFTA: NRF

US retailers’ ability to offer consumers quality products at...

Interviews View All

Asim Dalal
Indo Count Retail Ventures

Today, there is no other emerging market as India, "we make in India and...

Veronique Lee
Modavanti

‘Sustainable fashion is trending upwards, slowly but surely, as people...

Priyanka
Studio Priyanka Rajiv

‘To reinvent the age-old tradition of embroidery to suit demographics and...

Urmil Arya

Sushila International, a well established textile organisation established ...

Anupam Arya

<div>Jaipur-based Fabriclore Retailing Pvt. Ltd. is attempting to revive...

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Anisha Chaudhari
Threads & Shirts

Threads &amp; Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

December 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
69.6%
No
12.0%
Skip
18.5%

Total Votes: 92

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
62.0%
No
30.4%
Skip
7.6%

Total Votes: 92

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
87.0%
No
9.8%
Skip
3.3%

Total Votes: 92

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
81.5%
No
8.7%
Skip
9.8%

Total Votes: 92


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search