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Airkot offers unrivaled comfort and breath-ability
29
Mar '11
Marbas, the Italian golf brand renowned for its fine, high quality shirts and knitwear, has developed a new 100% natural performance fabric, delivering unrivaled comfort and breath-ability.

The patent-pending Airkot, to be launched as part of Marbas' Autumn-Winter 2011 Collection, is produced by using an exclusive, high-tech process that creates a compact, yet ultra-lightweight cotton. The unique weave presents the highest density and the most uniform microholes - the tiny holes between each yarn - of any fabric of its kind.

The result is that cooling air reaches the skin while enabling perspiration to evaporate efficiently, keeping the golfer cool and dry.

Fabio Bassanelli, Creative Design Director of Marbas Golf, which owns one of only two machines globally that can produce the cotton weave, said: "Airkot is a breakthrough in natural fabric technology and offers outstanding cooling and comfort performance.

"Many people forget that cotton has been worn for centuries for the simple reason that it is a natural, cool, comfortable to wear fabric - and that is why Marbas remains committed to the highest quality cottons. While man-made fibres can be effective at 'wicking' sweat, they also result in greater perspiration and, frequently, bad odour. For high-energy sports such as football, cycling or athletics, this may be less of an issue, but the vast majority of golfers will be cooler and more comfortable in cotton."

Airkot's compact lightweight weave has been tested against other readily available microfibre and piquet fabric tops by LT Srl, a Milan-based technological institute that specialises in textile analysis. The institute's studies concluded that Marbas Golf's new performance cotton with its uniform microhole technology generates a level of breathability comparable to the latest technical fibres on the market.

"Airkot not only offers technical innovation in modern golf apparel, it also celebrates the finest style and the traditions of the game," added Fabio Bassanelli. "We are proud that our brand new product has been recognised as the textile industry's first natural performance fabric for the sport apparel market."

Marbas is an official supplier to the Open Championship and produces bespoke collections for some of the world's most prestigious golf clubs and resorts, including Augusta National and St Andrews Links.

The new Autumn-Winter 2011 collection features the return of solid colours and contrasting collared golf shirts plus the brand's signature luxurious Baruffa wool knitwear.

Marbas

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