Home / Knowledge / News / Apparel/Garments / Vastra introduces innovative concept of 'wellness clothing'
Vastra introduces innovative concept of 'wellness clothing'
01
Apr '11
Vastra, a global wellness clothing company, will launch a line of apparel based on the 5000 year old medicine system of Ayurveda at the San Francisco Green Festival (April 9-10 2011, SF Concourse Exhibition Center).

Vastra is an ancient word from Sanskrit that translates to 'clothing' or fabric', and in the context of the modern world it stands for clothing that is pure, natural that can promote life, health and longevity. Vastra introduces the concept of "wellness clothing" to the U.S. marketplace with clothing that is dyed fully with medicinal plants and herbs for health and wellness qualities. Vastra also aims to promote awareness among the green-curious and green-conscious public about this breakthrough in the world of natural clothing .

The Vastra team at The Handloom Weavers Development Society in Kerala, India revived and refined this ancient technique of dyeing clothing to deliver the benefits of medicinal herbs through the skin (known as Ayurvastra), which has been proven by tradition and clinical research. News organizations, including Time magazine and the BBC have covered the revival of this age-old/traditional concept and the growing interest in exploring its benefits.

"The skin being the largest organ in the body absorbs anything and everything that it comes into contact with," said Sri Narayan, the Washington, D.C. based founder of Vastra who worked for over a year to bring the concept to the United States. "By wearing clothing that is dyed with medicinal plants and herbs, as opposed to the toxic, synthetic and chemically-dyed alternatives, we are consciously choosing health. This is why we are sharing Vastra with a new community."

The initial line of Vastra's fully organic apparel, will include six colors. Each color is created using a predominant herb/plant along with a synergistic blend of more than 40 other herbs/plants. The colors come from ayurvedic herbs themselves, which include tumeric, tulsi, sandalwood and neem. The Vastra exhibit will be located in the Organic Body & Health section at the San Francisco Green Festival (April 9-10 2011, SF Concourse Exhibition Center). The products will also be available through the Vastra online store in April. Vastra fabric will also be available for custom orders by retailers, and corporate clients.

Vastra Inc

Must ReadView All

Apparel/Garments | On 25th May 2017

AAFA reinforces opposition to Border Adjustment Tax

The American Apparel & Footwear Association (AAFA) has reinforced its ...

Textiles | On 25th May 2017

Schlafhorst launches 2.5 millionth Autoconer unit

Schlafhorst, Germany’s leading textile machinery firm, has announced...

Textiles | On 25th May 2017

Mexican textile firm installs Monforts Montex 6500 stenter

Tizayuca Textil Vuva SA de CV, a vertically integrated producer of...

Interviews View All

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Mandeep Nagi
Shades of India

Women value something that is unique and has a flavour of India

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

news category


Related Categories:
May 2017

May 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search