Home / Knowledge / News / Apparel/Garments / Vastra introduces innovative concept of 'wellness clothing'
Vastra introduces innovative concept of 'wellness clothing'
01
Apr '11
Vastra, a global wellness clothing company, will launch a line of apparel based on the 5000 year old medicine system of Ayurveda at the San Francisco Green Festival (April 9-10 2011, SF Concourse Exhibition Center).

Vastra is an ancient word from Sanskrit that translates to 'clothing' or fabric', and in the context of the modern world it stands for clothing that is pure, natural that can promote life, health and longevity. Vastra introduces the concept of "wellness clothing" to the U.S. marketplace with clothing that is dyed fully with medicinal plants and herbs for health and wellness qualities. Vastra also aims to promote awareness among the green-curious and green-conscious public about this breakthrough in the world of natural clothing .

The Vastra team at The Handloom Weavers Development Society in Kerala, India revived and refined this ancient technique of dyeing clothing to deliver the benefits of medicinal herbs through the skin (known as Ayurvastra), which has been proven by tradition and clinical research. News organizations, including Time magazine and the BBC have covered the revival of this age-old/traditional concept and the growing interest in exploring its benefits.

"The skin being the largest organ in the body absorbs anything and everything that it comes into contact with," said Sri Narayan, the Washington, D.C. based founder of Vastra who worked for over a year to bring the concept to the United States. "By wearing clothing that is dyed with medicinal plants and herbs, as opposed to the toxic, synthetic and chemically-dyed alternatives, we are consciously choosing health. This is why we are sharing Vastra with a new community."

The initial line of Vastra's fully organic apparel, will include six colors. Each color is created using a predominant herb/plant along with a synergistic blend of more than 40 other herbs/plants. The colors come from ayurvedic herbs themselves, which include tumeric, tulsi, sandalwood and neem. The Vastra exhibit will be located in the Organic Body & Health section at the San Francisco Green Festival (April 9-10 2011, SF Concourse Exhibition Center). The products will also be available through the Vastra online store in April. Vastra fabric will also be available for custom orders by retailers, and corporate clients.

Vastra Inc


Must ReadView All

Courtesy: Michael Kors

Fashion | On 25th Jul 2017

Michael Kors to acquire Jimmy Choo

Global fashion luxury brand Michael Kors Holdings Limited has reached ...

Apparel/Garments | On 25th Jul 2017

VF Corp posts $2.4 billion revenue for Q2 2017

VF Corporation has recorded revenue of $2.4 billion, up 2 per cent,...

Textiles | On 25th Jul 2017

Egypt signs agreement with UNIDO for cotton production

Egypt has signed a €1.5 million ($1.74 million) cooperation agreement ...

Interviews View All

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Spokesperson
Hugo Boss

'Hugo Boss works with carefully selected sourcing partners'

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

July 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Thanks for your valuable feedback. Claim your free latest sustainability e-book.


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search



X